Custom Fields to Products

Right now, the products feature only supports 1) the product name, 2) the product quantity, 3) the product cost, and 4) recurring or fixed price.


It would be incredible if I could associate custom fields with products. In my world, I need to be able to add things like Unit of Measurement (which, could be a drop-down feature).


This would make product reporting amazing for my company.


HubSpot updates
Status updated to: Delivered
Apr 10, 2020

Hi all - we are happy to say we've just released this feature to all hubs with Products.  You may now edit/create product properties from Settings > Properties.



Mar 26, 2020

Hi everyone - thanks to those who have tested this and provided feedback!  We are aiming to roll this out to all users within the next month, please stay tuned!

Status updated to: In Beta
Mar 25, 2020

Mar 12, 2020

Hi everyone!  We are now accepting a handful of beta testers for the initial release of custom Product Properties.  Our initial beta is suitable for companies looking to create properties for products and line items, and use/see them within reporting. 


If you are interested in being part of this beta, and willing to provide some feedback after checking it out, please direct message me with your hub ID and info on your use case fort his feature, and I'll follow up with next steps.



Feb 5, 2020

Hi all - we are actively developing this feature.  Hope to begin testing a beta this quarter.  Thanks for bearing with us!

Sep 18, 2019

Hi all!  We are currently in the process of developing this functionality.  We recognize the value here and are excited to roll this out.  We will share additional updates as we are able.

Status updated to: In Planning
Sep 18, 2019

126 Replies
New Contributor

Went to bulk import products from spreadsheet and there is no field for a SKU or catalog number?  I guess I will now try to add the sku to the end of the product name.  Like the other users who've commented, it's hard to understand why there isn't a field for sku/catalog number or the ability to customize a field for this value.

New Contributor

Hi All 


We are looking at how to solve a requirement when it comes to selecting a product for a sale within a Deal. 


We need to have the option of a dropdown list of items of which one can be selected along with a product when doing so from within Deals.




Step 1 

Create Deal 



Attach Product 1 to deal  



Select Property for that product e.g. type or category etc. 


Property would be requried per product. So;


1. If product 1 was ordered once, then the properties would be prompted to be entered once 

2. If product1 was ordered with a quantity of 2 then the properties would be prompted twice, once for each unit of product 

3. If 1 of product1 and 1 of product2 was ordered then the properties would be prompted twice once per product. 


We will then out put this information to fulfilment software via an API. 


I was directed to place this in this feature request which seems to be well aligned. 


Kind Regards



Top Contributor

My company too can't make HubSpot our 'Hub' for quoting.  We need the flexability of custom properties like you can add to contact, company and deal records.  

Custom properties also need to be set as text, monetary value or percentage.  Similar to the way excel lets you format a cell.  

The price table on the quote also needs to have the option to select what properties (default & custom) are shown.  

Then we can make HubSpot our true Sales Hub.  


And if we are asking for the world, make a hyperlink available too.  We have 8.5x11 sized specification sheets that would be great to link to.  Not everyone can put a thumnail image of their product right in the table.  


New Contributor

I believe this to be critical to using Products. We are down the Product path but likely need to roll back and use a different process. For example there is no "amount in company currency" on Product so Product reporting is useless in my multi-currency world but I only want to report on new Deal Products...not the full amount of a Deal which also includes renewals.

New Contributor | Platinum Partner

Looking forward seeing implementation of nearly all the mentioned ideas in this thread. I want to add the ability to make products optional and to decide which ones shuld be added to grand total.


Right now, HubSpot quotes is just for very basic ans straight forward quotes and not a solution for a new business sales proces..

Regular Contributor

This is really necessary!!!!


New Contributor

Agreed. This is such a basic feature to have. Salesforce have had this ability for close to 10 years. Seems odd that HS dont have this basic capability

Regular Contributor

Some ideas for the Hubspot team.

What most of us are describing is a PIM tool. I discovered it after looking into them, and there seem to be a few good ones. Akeneo, Plytix, and Jasper appear to be the three best cloud options. There's some pretty cool features to draw from.


Keep up the awesome work!

Regular Contributor

Is there any update from Huspot Around this feature¿?


Regular Contributor

This is really necessary!!!

New Contributor

Products are not as simple as HubSpot thinks they are. We would like to be able to add additional fields, such as product type, class etc

Occasional Contributor

I am simply amazed at the lack of Product specific options in Hubspot.  This seems to be a critical missing piece of the sales process.

Regular Contributor

Yes.  This would make sense.  Especially if you want to sync to Shopify or other e-commerce solutions.   Currently, the products syncing with HubSpot from Shopify are very generic and contain no variants or options.

Occasional Contributor

Totally agree with this!


It would also be really helpful to be able to sort the list of products in a way that is meaningful to us. Currently it is sorted by which product was added last and cannot be changed.


We have certain products that are used more often than others so it would be extremely useful to be able to have them at the top of the list when adding products to a deal.



Regular Contributor

This is also important for us

New Contributor

This is such as well designed service overall. Such a shame that we can't add custom fields to products. Just like other we need all kind of custom attribute to integrate with our other LoB apps: Part number, Category, etc..

Occasional Contributor

Hubspot Team, do you have this on your roadmap?

New Contributor

Products features doesn't fit B2B sales of a good - more geared to services provider.  Need to be able to add custom fields to suit my business needs. 

Regular Contributor

True, this is a must for B2B companies. 

New Contributor

this should be pretty easy to do and would add a lot of functinality right now products are almost useless