Create "Time in Lifecycle stage" report

I would like to create a custom report where i can see how much time my contacts spend in each stage of their Contact Lifecycle. I am looking for something much like the "time in deal stage" available for deals.


I know that hubspot has the "became a lead date", "became an opportunity", "became a customer date" properties, but I can't seem to get any good report using these.


HubSpot updates
16 Replies
New Contributor


There is already a very useful "Time in Deal Stage" panel. It would ver very useful to have a "Time in Lifecycle stage" one. 

Knowing how much time a contact spent in a stage and how much it takes to move thorugh the pipeline is a nice metric to improve sales and communication process. Very useful for and Account Excecutive or a VP of Sales or whoever is in charge of optimizing and getting better performance.



New Member

I agree. Marketo does this, Hubspot should as well.

Community Manager
Community Manager

Thank you for posting this idea @virginiam! I agree this would be a valuable feature and I hope it's something we can see in the future.

Regular Contributor

I agree with this idea. It would be very helpflu feature.

HubSpot Employee
HubSpot Employee

Great idea!

A workaround would be to download a list and upload it to Excel/Google Sheets and do the calculations there. Made a quick video showing the steps

Or to use an integration like G-Accon or Zapier to get the properties into Google Sheet and calculate it there.

New Contributor

This is a must-have feature. 

The report would provide extremely valuable information for salespeople and marketers alike to identify where the problem lies/where the process is bottlenecked. 

We'd love to see this implemented asap!


Occasional Contributor

Totally need this function! Trying to determine the quality of our MQL's - and knowing how long they are in the marketing funnel would really help.

Occasional Contributor

Totally agree. If you work with the sales funnel and the different stages, it is necessary to report how much time a contact spends in each stage.

Occasional Contributor

This is a great idea. It's definitely a must-have and the data is already in Hubspoit. The issue is also for contacts who come in directly as MQLs vs. as basic leads. 

New Contributor

+1. Basic, but relevant feature.

Occasional Contributor

New SVP just asked me for this report. I told him we'd have to hack it. Smiley Frustrated

Top Contributor

This is very critical in the sales process to understand how quickly a customer moves through lifecycle stages not only deal stages! Definitely an upvote on this one!

Occasional Contributor

Omg please make this happen

jbfeig Occasional Contributor | Platinum Partner
Occasional Contributor | Platinum Partner

+1, we very much need this!

Occasional Contributor

We also need to track this.

New Contributor

This is a basic feature and extremely valuable for our clients' sales teams.  In fact, this is a requirement of many of our clients.  Other platforms have this, so we need to be able to provide it ASAP.

Please make it happen soon!