Create personalized drag and drop email templates

I would like to be able to create my own personalized drag and drop email templates in the design manager.

So instead of starting to create new drag and drop templates from scratch each time and adjusting them to the CI guidelines OR cloning templates which I have created according to CI, I want to build the basic templates by using the design manager. This way, users can select from my company-specific templates when creating emails (rather than choosing the five templates provided by HubSpot) and they are still able to be creative and do their dragging and dropping, but with certain design limitations. drag and drop overview_missing draeger.PNG


This functionality is essential for large companies in order to ensure that CI guidelines are being adhered to. If not implemented, the drag and drop is basically useless.

Also, simple cloining of drag and drop emails won't do the trick: Just think about the end of the year when the copyright date needs to be changed. This needs to be coordinated by using a global module (just like in the old Design Manager). That's just one of many exmaples where the new drag and drop reveals its weaknesses. 



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33 Replies
New Member

Completely agree! It's not practical to start from zero every time we need to create a new email and the classic editor feels more and more tedious as myriad other cheaper and lower tech email platforms are upgrading their technologies. There should be an easy way to set default styles and save your preferences for future use.

New Member

Agree! It's almost 2019... every email marketing provider now offers drag and drop email builder and templates. To further this capability, I would like to remove the templates I no longer want to see. For example, if I have my template library built, I would more than likely remove the HubSpot templates to keep the template screen clean.

Occasional Contributor

The new drag and drop builder is 99% exactly what I need. The last 1% is the ability to create my own custom HTML templates like I can with the current email editor. I hope we will have that ability carried over into drag and drop.

Occasional Contributor

+1 from me. The drag and drop interface is great but without the ability to use custom modules that can easily be added/removed then we won't be able to use it.

Occasional Contributor

+1. I need this feature for the exact reasons you mentioned. Having to start over every time is not workable for my team.

New Contributor

Agreed. In order to work with the templates, we need to make sure the guidelines can be met. Drag and drop is great, but people tend to do their own thing. The marketing departments in larger companies like ours, must face the same challenges. We need to make sure people can drag and drop, create their own emails without having to worry about guidelines. 

New Member

Agreed! Would love to be able to set up templates that others can use consistently instead of starting from scratch each time! 

New Contributor



New Contributor

Need this! great idea

Occasional Contributor


New Contributor

Love this idea. Would save us so much time!!

New Member

Up :-)

New Contributor

+1 This seems like an obvious next step for the drag-and-drop builder. 

HubSpot Employee
HubSpot Employee

Agree- definitely see the benefit this would bring to our customers! 

New Member

I completely agree. It will make working in this tool so much easier for a large team.

New Contributor

Hi This is a great idea to make the use of branded elements without having to create a multitude of templates for one time use.

New Member

Totally agree! Just having a nightmare with a global customer who wants to do newsletters "on brand" in every country (and every country has their own marketing person who does it). Drag & drop is brilliant, but they need a company template that can be just selected from the templates list. Currently using a master email template for each country which they only clone and edit. Not ideal, but better than letting them loose in Design Tool...

Occasional Contributor



I just came back from 6 months paternity leave and was told by a HubSpot representative about the drag & drop-feature, when I called her about the fact that I don't know how to work clever with the design manager. FINALLY! I've been wanting this functionality for years. Years!


Therefore I also completely agree with the creator of this idea/thread. It's crucial to not having to start over again, but being able to save a few template designs - still in drag & drop mode. Making sure choice of font(s), colours, sizes, footer, header or any other chosen modules will be displayed the same in all templates.


Don't know why this idea isn't upvoted more than it is? It really puzzles me. How can people be that satisfied with the custom templates? Maybe it's mainly our sales colleagues who are hanging around in the HubSpot Idea group?

Anyway, until this is a feature, I have created a "blunt" email that never will be sent, working as a master. Then I'll have to clone that and replacing/removing information. Quite time consuming but still, WAY better than being forced into the design manager just because I'd like to add a few elements in an email.


And, yes. Please let me delete or hide the drag & drop templates I don't want to use. Or, just put "Personally created templates" in the top - if there would be any of them saved.


PS. I really really, REALLY hope HubSpot can put more development in the drag & drop functionality in general. I will never, ever, switch back to custom templates again, now that this is a feature. :-)


Thank you!

New Contributor

It would already be helpful, if I could at least safe different elements as "template" so I can re-use them later in other emails. 

Occasional Contributor

At the moment we're having to clone old emails and edit but a propper template would be super useful!