Create a connector for Google DataStudio

You should create a connector for use with Google's DataStudio Application. This would help us create a more robust report for our users and we can leverage the statistics that HubSpot provides. Currently, other services like Databox can connect to HubSpot to pull statistics from a portal to create dashboards. I think opening this up to DataStudio will really help marketers and agencies with providing all the data they need. 

HubSpot updates
43 Replies
Occasional Contributor

Please! Make this happen!

Occasional Contributor

Great idea. GDS would definitely help with the reporting on our end. 

Occasional Contributor

Great idea. I'm not sure if it will happen because Google also needs to be willing to maintain the connection from my understanding and they don't even do this for the major social media networks except for YouTube which they own. A workaround we are looking at currently is to use an ETL integration like Adverity. It's a ncie solution and their core business is connecting data so it's always improving and being maintainted. Here's a link if you're interested - 

Occasional Contributor

We use a solution that uses free code on the internet to pull data out of Hubspot via the api into multiple gsheet workbooks. We then connect Data Studio to the gsheets. It was a bit tricky to set up, but we really like it. You need to have some scripting skills to use the Google app script and then edit it to your requirments. But once it's done you can set it to update ever 15 minutes and it runs our company dash board perfectly, with other KPI's from Adwords, Google Analytics all on the same page.

New Contributor

Hi All - Great thread here. I wanted to also let you know Bedrock Data has a product (Fusion) that allows you to automatically feed your HubSpot data into an on-demand data warehouse, that can serve as an automated data source for Google Data Studio.

It's a paid product, but we have a free trial account you can set up if you want to try it out for free.

To try it out:
1. Sign up for a free account at

2. Authenticate your HubSpot to feed in your HubSpot tables

3. Follow these steps to feed into Google Data Studio

AJLaPorte_diagr Advisor | Platinum Partner
Advisor | Platinum Partner

@zpines from the info on the Bedrock site, it looks like this is more for customer data to be transferred between places. Does bedrock pull analytic data like views, top posts, top blogs, and that kind of information?

New Contributor

@AJLaPorte_diagr Thanks for checking it out! These are the specific tables we're pulling out of HubSpot today. They are listed here:

It includes Contacts, Lists, Companies, Deals, Deal Pipelines, Engagements, Content, Broadcast Messages. So some of the use cases are building reports around lead volume, status & outcome; pipeline; and sales activities.  

We will be adding support for the HubSpot Analytics API tables soon, which will open up a lot more data as well. 


This would be great! I would already be happy with the possibility to schedule automated data exports of custom reports to Google datasheets...

Regular Contributor

yes Please! this would be amazing!

Occasional Contributor

 Very useful, especially for other departments or SLT who don't dwell in HS daily.