It would be very useful to be able to create cross-object properties, especillay for the following reasons:
- we will no longer need to create additional properties across various objects
- we will no longer need to create workflows to copy a value across objects. I.e. If property X gets updated at contact level, the value would be the same at Company level without having the need to create a workflow
- most of the time contacts/companies/deals can't be easily re-enrolled. This means as the value is updated in one object it doesn't always get updated across all objects automatically
- this will also be helpful from a reporting perpective as it would allow us to create more single object reports/dashboards
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