HubSpot Ideas

DGrate

Countdown Timer Module for Emails

I noticed that we currently have a countdown timer feature available for CTAs and pop-up boxes, but not for emails. It would be fantastic if we could add this functionality to emails as well. A countdown timer can create a greater sense of urgency and drive engagement, particularly for time-sensitive promotions like early bird pricing or event registrations.

14 Replies
LLoveridge
Member

Yes, please! We were so excited to see the timers available for CTAs, only to be disappointed to learn they don't work in emails. One of our biggest campaigns uses countdown timers, and it would be nice to have the function available natively instead of using a third party.

uatstace
Participant

Agreed! That would be really great. It appears that we can only use single image or button elements in the embedded CTA for emails. 

uatstace
Participant

@LLoveridge do you mind sharing which third party countdown clock you use? and do you embed via 'email HTML' or how do you get it to pull in? We were having issues with the countdown timers from third parties pulling into the email and being able to populate correctly. Thank you!

STreadway1
Member

A countdown for emails would be a great option! This creates a sense of urgency, clearly communicates deadlines, would stand out in the email- drawing attention to a deadline or time-sensitive offers.

BrookeWorrell
Member

I am #4 upvote. I think this will be beneficial for credit union givebacks or special promotions in general to get your members/customers engaged!

theDMM
Top Contributor

I'm surprised this hasn't been implemented yet. A countdown timer for marketing emails would be very powerful. Hopefully, HubSpot implements this soon.

AFerrer9
Member

I agree! A countdown timer in emails would boost engagement, especially for limited-time offers. This addition could greatly enhance our promotional efforts!

 
kyleffotf
Participant

@DGrateThis seems like a huge ask. Countdowns in email are not as simple as CTA timers, and work completely different.

CSchwoerer
Member

I think this would be great! Having a countdown can add a special feature in the email giving off excitement for a new promotion. It could also be helpful in reminding someone how long they have to do something before they miss a deadline. 

Jason_Newman
Member

Using a countdown image/calendar/etc. would be super beneficial in our Marketing. Think about when you book a cruise, and they have a countdown of when your cruise takes off that you can have to be interactive and share it on Social too -- not just in emails. Please consider adding this for emails. 

LKozaritz
Participant

yes please - having a countdown timer that can be placed in the Email editor for emails is definitely needed.  It offers a sense of urgency when a reply to an event or show or webinar is wanted. 

MelisaAganovic
Contributor

Yes! That would be awesome! We need to use it very often during the year when we invite our contacts to our business events. It will be great to add a countdown timer so it stands out.

LCompton5
Participant

Yes! We run regular trade events across the year, and this would be are useful tool to incorporate in our outbound marketing emails to build anticipation for attendees.

Klandes
Participant

We need this now! We are running a campaign that desperately needs one. We've embedded them in the past, but it hasn't worked for all email clients. This is a MUST-HAVE nowadays.