Contact or Company Tags?


Is there a process for associating tags to contacts or companies? If not, is there another way in which to associate certain qualities to contacts and/or companies that are not already listed?

HubSpot updates
May 21, 2020

@lizzie_p  @dtwuensch  Thank you for the quick replies here. We do think that, at this stage, "multiple checkbox" custom properties provide much of the same value. Certainly, there are places where they don't entirely fit the bill. And, it's not totally out of the question that we build tags some day. However, as of now, there are more pressing customer issues that our team needs to focus on to deliver the highest quality overall product. 

Status updated to: Not Currently Planned
May 21, 2020

Status updated to: Idea Submitted
May 21, 2020

Hello HubSpot Community, 

Thank you as always for your continued feedback, it helps us build a great product.

We are constantly evaluating and re-evaluating our priorities and roadmap to deliver as much value to our customers as possible. At this time, adding tags is not something our team is currently planning to build natively into HubSpot. This is certainly subject to change in the future and we will update this idea if that becomes the case.

234 Replies

Please ask the development team to add tags!


Your users has been askign tags for years now, soem posts date back to 2016. Can you please explain why you are not considering this feature. 


I understand properties are there and you can achieve similar results. However adding property takes fewsteps and is not practical. Tags are flexible, easy to create and once have many of them. 


I realyl hope someone from Hubspot will listen. 


Adding my voice to the choir: as a new HubSpot user I'm amazed that the platform doesn't have tagging feature even though it has a tons of other great features 😮


I'd really love to see tagging across the board for Contacts, Companies and Deals. Our use case has to do with 3rd party technologies that we'd like to be able to filter, specifically Companies, by. We could create a custom field array, but it's a really inelegant solution.


I hadn't even considered the original poster's idea of using tags to regulate Deal follow-up, but that's a fantastic use case as well.


Why isn't something as simple as tags not a feature in HubSpot. What's more dissapointing is that none of the HubSpot team have replied or even taken this up sinc 2 years. 


Yet another +1 for tags. A hashtag feature implemented similar to mention feature would be good.  Alternatively, a separate box where you can see the use of different tags (like sackoverflow) would be good for ensuring that tags are helping to aggregate data well.

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No offense, Phil, but you can absolutely NOT do this currently.  Custom properties are not the same as tags.  Hubspot need to be able to tag anything, contacts, tasks, notes, etc. so that one can search tags and find all relevant data regardless of where it exists.




Agreed with everyone else: tags are crucial for a successful CRM. You can do it!


No, Phil, you *absolutelycannot do this.  Custom properties are *not* tags.


I hope tags features will be introduced asap, also in automation.



Adding my voice for tags! I am surprised this isn't available.




Do Hubspot employees not read or respond to these threads? You'd think with such a significant list of people raising their hand to request a fairly basic feature, they'd at least respond. It's long past time that this feature be enabled or at least put onto a roadmap (and communicated in this thread.) 


It makes it difficult to continue recommending Hubspot when basic filtering options (without having to create maddening processes/tracking for custom property fields) aren't built, and the users who are taking their own time to find this thread, read through it, and leave a comment to make the software better are blatantly ignored.


I hope my own Product team never addresses requests/questions/complaints this way, because we'd definitely lose their business. Step it up, HS. 


How does Hubspot not have tagging? PLEASE ADD


Agreed - this is not solved. Tags would be an AWESOME way to quickly find what you need. Consider this application:


I have a long list of 100's of companies who all provide different service types like:

electrical design for aircraft, mechanical design for wheels, pet grooming for hairy pets


If I could produce #tags within the company description of any particular company, I could then quickly do a search for 'grooming' I would get what i need without trying to remember the company's name.  PLEASE make this happen!  🙂


Yes, please add tags to the "must have" list.  Thanks.


Tagging is extremely necessary. On a serious trial of Hubspot before integrating. Is anything in the works?


Yes Please!!!~


Fantastic. Can't believe this hasn't been implemented yet.


I can.   HubSpot is just as bad as Google. They get people to put in critical business information that they can mine for relationships and statistics that they can sell to others as "market intelligence."


They do not care about fixing problems, they care about forcing people to use Chrome so they can leverage the insecurities that that browser offers. They won't add features likes tags or multiple contact email because there is no incentive


We've decided to abandon our HubSpot account and switched to using a whiteboard because we know we can always add additional features to our handwriting, and it's much more secure.