Conditional Logic for Property Cards – Support for “Not Equal To” and “Unknown” Values

[JWingate2]

Description:
Right now, conditional logic in Record Customization for property cards only allows a property card to be displayed if a property equals a specific value. This is helpful, but it limits flexibility in building more dynamic, context-aware record views.

Use Case:
For example, I want to show Card A if a dropdown property equals “Active.” But I also want to show Card B if that same property is either blank (unknown) or set to something else (e.g., “Inactive,” “Archived,” etc.). Currently, there’s no way to set conditions for “not equal to” or “is unknown”, which would let us build cleaner and more user-specific record views.

Request:
Please add support for additional conditional logic in property card display rules, such as:
• “Is not equal to”
• “Is unknown”
• “Contains” or multi-option matching

This would be a huge improvement for customizing internal CRM experiences based on record status, lifecycle stage, or any property used for internal segmentation or process control.

Thanks!

Screenshot 2025-06-20 104201.png ‏118 KB

[JWingate2]

Good news! I double checked and we actually do support additional operators like " “Is not equal to,” “Is unknown,” and “Contains.” Will look into what it would take to support "or" statements.

[JWingate2]

Hi I've added this idea to our team's backlog! I do not have a timeline at the moment but am asking the team for how hard this would be to add. Could you please provide use case examples for how you'd use these operators? E.g. "I want to show X cards to the sales team when deal stage is blank."

[danmoyle]

+1 for sure. When @JWingate2 @mentioned this limitation to me I was surprised. Would love to have this flexibility!

[JInsco]

I am facing this same issue right now. I would love the opportunity to set the conditional logic to an "Is Unknown" value. 

[Melly2022]

also add OR logic to add multiple statements to one card

[EmmaClark]

I would love this flexibility for my teams, it would make some of our custom cards on the company/contact records a lot cleaner.

[kman]

Hi I've added this idea to our team's backlog! I do not have a timeline at the moment but am asking the team for how hard this would be to add. Could you please provide use case examples for how you'd use these operators? E.g. "I want to show X cards to the sales team when deal stage is blank."

[kman]

Good news! I double checked and we actually do support additional operators like " “Is not equal to,” “Is unknown,” and “Contains.” Will look into what it would take to support "or" statements.