I know you can set up contact associations with companies, but can you set up company to company associations. Not Parent/Child associations eg. Company A would be the parent company to Company B as their owner and Company C would be an associate company to Company B as their software supplier.
The problem as it is today is that the only associations available today are contact to company, deal to company, etc. We can't have an association company to company!
My sales team keep associating clients of a company as a child company, which is the wrong thing to do, but there isn't any option yet.
Have you heard of Associ8? It automates associations for you. I'm bringing this up because it updated to reflect HubSpot's new Same Object Associations feature.
There's some documentation going over how it works here if you'd like to take a look! And let me know if you have any questions!
Best,
-David Staat
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