Company and contact info mandatory to create a DEAL



I am just starting with Deals and I have an issue regarding the mandatory properties to create a deal. 


When Creating a Deal, I want my team to put the Company and the contact associated with the deal. Both information are Mandatory to create a Deal. Today this is not possible.


It seems like a no brainer to ensure team are never missing basic information in a deal.


Thank you

HubSpot updates
29 Replies
HubSpot Moderator
HubSpot Moderator

Hi @GLR  The New Deal modal does include fields to add or create companies or contacts by default, but does not have the option to make them required. I can certainly see where this would be vital to your business. 


I'm going to move this to our ideas forum for further comment. 


Thank you,

Ed Justen 

Occasional Contributor

Thank you for your support Edjusten

I really think that being able to assign contact / company to a deal is a real value.



Regular Contributor

Yes, this is absolutely needed. 


Especially because: when a deal is not connected to a contact, the original source properties can't be filled. This means that we won't see where these deals came from, which ruins the entire ROI reporting!

New Contributor

Yes, I agree!


We defintaley need to know the contact person from an original source perspective.


Occasional Contributor

Hi Hubspot team.


Do you know how many of your customers are here because they want a CRM and not an e-commerce platform ?

So please, don't forget to improve the core features 


Use case : "as a manager of 50 sales, I don't have the time to control that every sale gather the righ informations on their prospects (and I am talking about 100 prospects a day). Data is key and I need to make sure they respect the playbook. So I need a solution to force them fill-in certain properties at a certain stage of the deal."


The issue : "The data I request them to fill in are already in contacts and companies properties. Because I cannot force these properties, I need to duplicate them on deal properties and then create dozens of workflow to make I have consistent data all over my Hubspot account. Conlusion : My Hubspot is becoming a junk of duplicate properties and crazy workflows for nothing. I am using features for the wrong purpose and start to loose control over my Hubspot configuration."


You need to work on these basic connection please.


New Contributor

I agree with GLR. I absolutely need Company and Contact to be mandatory in each deal. Any news when this will be updated?


New Member

 I agree - this will make sure the data is complete for each deal

Regular Contributor

Yes, this absolutely needed, sales team and exec management are complaining bitterly about issues like this.  I keep on asking: PLEASE IMPROVE EXISTING CRM FUNCTIONALITY, IT'S SORELY NEEDED!!!! (if you want to retain us as customers, that is...)

Regular Contributor

@edjusten Hello, there. Are there any updates regarding this issue? We automate based on Company Records and would really love to be able to require a Company association in order for a deal to be moved to "closed won." This would be major in assisting our team-to-team handoffs by ensuring we get all necessary info appended to Contact/Company/Deal records prior to the handoff. 

New Contributor

 I understand that Hubspot comes at CRM from the perspective of marketing automation, but if serious about competing here any holes in basic CRM functionality puts you at a disadvantage. This is a big one, particularly when attempting to leverage partner integrations that expect aCompany to be joined to each Deal/Opportunity.

I agree with @GLR that you can't expect busy reps to comply with "optional" data entry, nor busy managers to chase after bad data.