HubSpot Ideas

Gael_Guerder

Company and Order sync between Shopify and HubSpot

The new integration between HubSpot and Shopify is suitable on a large number of points.

 

But one point seems to have been excluded during the implementation by the teams, that of the synchronization of the Company object and associated orders between Shopify and HubSpot.

 

By setting up Shopify <> HubSpot synchronization, it is possible to synchronize orders between the two environments.

 

These orders can, if they are associated with a Shopify contact synchronized with HubSpot, also be associated with this same contact on the HubSpot side.

 

On the other hand, nothing has been planned for the Company <> Order association.

 

This is extremely disabling for a B2B business organized via a CRM tool that is B2B oriented 🤔

 

Hoping that this feature will be integrated soon as it is essential for the overall integration to work properly.

 

PS: And if importing orders could also be part of the next features, that would be ideal.

 

Thanks to the teams! 🙌😘

 
8 Replies
theDMM
Top Contributor

Unfortunately, the new Shopify app in HubSpot is very limited with the current available mappings.

 

When speaking to HS support, they recommend creating a 'custom mapping.'

 

However, 'Custom mappings' aren't really 'custom' when it comes to the Shopify-HubSpot integration - HubSpot's reference to 'custom mappings' is just a dropdown of a couple of fields that HubSpot's product team 'decided' to make available and call 'custom mappings'.

 

There's no way to actually create a custom mapping by linking to a Shopify API webhook.

 

There are many aspects of this integration that was left out unfortunately and I hope that the product team aims to improve it. 

 

Other aspects:

- inability to use 'Cart' object properties in personalization tokens such as the 'line items' property.

- tracking numbers cannot be mapped.

- product photo URLs were just mapped (finally).

- There are others I'm not listing here, but I find it surprising they rolled out an 'upgraded' integration with far fewer features.

 

This is disappointing and has surely affected our revenue with the features that are no longer available.

SRojas3
Member

Agree 100%!! We need the Order information to also sync over to the Company. 

theDMM
Top Contributor

We agree @SRojas3 We want to have the company synced as well as the UTM parameters on orders, which is not available in the current integration.

 

When asking HubSpot support about how we can accomplish this, they mentioned we can hire a developer, which would be a minimum of $2,000 according to the HubSpot source they recommended.

 

This is frustrating that we would have to pay $2,000 for a custom feature that should have been included natively in the first place.

theDMM
Top Contributor

@karstenkoehler @DavidVoigt @Jnix284 How can we escalate this issue? We do not aim to make a custom integration that would cost a minimum of $2,000 (accordindg to HubSpot support) when it should rightfully be built into the native integration.

SteveHTM
Key Advisor | Platinum Partner

It all seems very disjointed as we see it right now. I'm sure there's a lot going on behind the scenes!

theDMM
Top Contributor

@SteveHTM I'm sure a lot is going on behind the scenes, but it has been well over a few months since the new integration was implemented and many mappings are still unavailable (UTM Tracking Parameters, Tracking Numbers, Company, and more).

Jnix284
Hall of Famer

@theDMM this idea only has 11 upvotes, if you want to escalate this to the product team you'll need to help it to gain traction by requesting people at your company, in your network, etc. come here to upvote and add feedback.

Gael_Guerder
Contributor

It took a long time but we were heard! In any case, at least for part of our optimization needs.

 

HubSpot has just released a way to import orders via a simple spreadsheet.

You can find the update from the Product Updates page and Scheduled for release.

 

GaelG_0-1738148874596.png

GaelG_1-1738148889091.png

 

I'm crossing my fingers that the rest comes quickly. In particular the synchronization of orders to companies! 🤞

 

Bye everyone! 👋