We use cookies to make HubSpot's community a better place. Cookies help to provide a more personalized experience and relevant advertising for you, and web analytics for us. To learn more, and to see a full list of cookies we use, check out our Cookie Policy (baked goods not included).
A/B Testing Open Rates, and Click-Through Rates are great, however, I have some emails that outperform on Attributed Revenue and Deals Influenced.
When choosing a winning metric for an A/B Test, Attributed Revenue or Deals Influenced would be more relevant.
My current solution is to cancel the winning email, build a new list with exclusions, clone the email, and resend.