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Capture and report on utm_content to analyze ad copy performance

HubSpot currently uses "original source" fields to report on where contacts come from. But currently, these only capture utm_campaign, utm_medium, and utm_source. This prevents us from analyzing which ad copy is driving leads and customers. 

 

It would be great if HubSpot could capture utm_content for all custom tagged links. Then we could run ad campaigns anywhere and see, within HubSpot, which contacts are associated with which ad copy. 

 

So, for example, I could do a drill-down report on like this:

 

  • Paid Social
    • LinkedIn
      • Ad creative X
      • Ad creative Y
      • Ad creative Z

PS: This should really go in a reporting or custom reporting category, but that doesn't seem to be available.