Capture and report on utm_content to analyze ad copy performance
HubSpot currently uses "original source" fields to report on where contacts come from. But currently, these only capture utm_campaign, utm_medium, and utm_source. This prevents us from analyzing which ad copy is driving leads and customers.
It would be great if HubSpot could capture utm_content for all custom tagged links. Then we could run ad campaigns anywhere and see, within HubSpot, which contacts are associated with which ad copy.
So, for example, I could do a drill-down report on like this:
- Paid Social
- Ad creative X
- Ad creative Y
- Ad creative Z
PS: This should really go in a reporting or custom reporting category, but that doesn't seem to be available.