HubSpot Ideas

Buscar soluciones en HubSpot Ideas o hacer una pregunta
cancelar
Activar sugerencias
La sugerencia automática le ayuda a obtener, de forma rápida, resultados precisos de su búsqueda al sugerirle posibles coincidencias mientras escribe.
Mostrando los resultados de 
Buscar en lugar de 
Quiere decir: 
Estado: Idea Submitted
vanessahunt
Enviado por Colaborador líder | Partner nivel Platinum el ‎abr 19, 2022 5:41 AM

Capability to report on unique opens for Marketing Automation emails

I have a use case for a client where we're comparing the performance of 'marketing automation' emails sent as part of a workflow. I noticed that our 'delivered' rate was a lot lower than the 'open rate' which intrigued me, but have learnt from support that this is because the open rate is not unique opens i.e. a Contact could (likely) open an email more than once. 

 

I'd like the ability to be able to report on both opens - 'all' and 'unique per contact'. Please can we add this ability to the standard Reports (Workflow/automated emails) at least 😉

 

Thanks in advance!

Ver más ideas etiquetadas con:
1 Comentario
DHill5
Participante
‎feb 23, 2023 2:43 PM

I'm running into a similar issue. Trying to build out a dashboard that tracks campaign email performance but reporting on opened emails returns the total open instead of unique opens. Short of going back to the campaign performance reporting there doesn't seem to be a way to track unique opens.