HubSpot Ideas

vanessahunt

Capability to report on unique opens for Marketing Automation emails

I have a use case for a client where we're comparing the performance of 'marketing automation' emails sent as part of a workflow. I noticed that our 'delivered' rate was a lot lower than the 'open rate' which intrigued me, but have learnt from support that this is because the open rate is not unique opens i.e. a Contact could (likely) open an email more than once. 

 

I'd like the ability to be able to report on both opens - 'all' and 'unique per contact'. Please can we add this ability to the standard Reports (Workflow/automated emails) at least 😉

 

Thanks in advance!