HubSpot Ideas


Campaigns needs a rework

Please do something about Campaigns. They should firstly need to be object, properly accessable via reports and APIs.


Let us customise them with properties we prefer, because current options available on Campaigns don't meet the minumum standart for a professional marketer (eg. no spend/budget relationship, ROI not available for any other campaigns aside of Ads, missing important calculations like CPL, CPA etc.


Lastly let users export this data properly, whilst the above missing elements could be develop over time, meanwhile users should be able to export this in such detail that lets users to drill-in and see the performance of campaigns and append them to campaign data held elsewhere, like Google Sheets.


Overall please have another look at Campaigns module and make it stronger, right now it lacks depth.