It would be an awesome feature to be able to create campaign reports - with everything attached to that campaign in a report to then include on a dashboard. It would make comparing campaigns a lot easier along with seeing progress!
The ability to report on marketing campaigns is SOO important! The added ability to create custom campaign properties is a step in the right direction to set values like Territory, Goal, Type, and more. One of the main reasons people got excited about those custom properties was because they thought reporting would become more powerful. But that just isn't the case yet. Currently there is no way to create a report that would show Total website sessions for campaigns of a certain "Type" without having to do some workarounds. Marketing Campaigns really need to be able to be a primary data source in the custom report builder!
I need to be able to utilise the 'Total Contact Influences' data that the campaign records. It presents the accumulated touchpoints, but then makes it impossible to engage with the data - such as being able to export a list that could be sorted by most>least number of contact influences. I'm trying to establish a priority for engaging with contacts based on campaign engagement, but it's virtually impossible with the current system.
Completely agreed with DSmith759! It's frustrating that in the attribution reports I can only create reports based on contact creation, not contact influences. I want to see all my contacts from a certain industry parsed by which campaigns are most influential to them so I can see which content resonates with each individual industry, but there's not currently a way to do that (to my knowledge). I can do the reverse and make a list of influenced contacts from a specific campaign, then parse the data by their industry, but this is not nearly as helpful. This doesn't seem like it should be hard to add.
Agreed! I love some of the new campaign reporting updates, but if I can't make them easily accessible to share in our dashboard with stakeholders in our scheduled report emails then it's limited in value.
