I am a true Hubspot fan but find it ludicrous that it does not take marketing and sales to the final mile - to be able to report and monitor on key marketing metrics. For example...How to measure the different KPI's I have in my funnel ie:
CPL - Cost per lead
CPMQL - Cost per MQL
CPSQL - Cost per SQL
CPDEMO - Cost per Demo
CAC - Cost per Customer
This needs to be a feature. We need to be able to see this:
Over time in absolute numbers
As % increases or decreases over time
etc, etc.
Without it we can not make the major marketing decisions. As marketers we need to compare all channels and their true performane over time in order to know how to optimize and allocate marketing budgets. It needs to allow us to upload marketing costs and then create these reports.
The development of those features (spec. ROI, lifecycle funnel reporting) has started a few weeks ago, and we're aiming for a release in Q2. I will update this post once any of these features will be officially available. 👍
My name is Jenny Mueller and I'm the Product Manager of Campaigns. Thanks for your feedback and comments!
Improving our Campaign reporting capabilities is one of our top priorities, so we have started reviewing this request and would like to understand your Campaign reporting requirements further.
Over the next week, our research team will be running research to understand more about your HubSpot Campaigns experience. The research will focus on 3 core areas:
How are you currently reporting on marketing campaign performance?
What are your out-of-the-box reporting needs?
What are the current inconsistencies in marketing channel reporting in HubSpot?
Here's how this works:
We'll schedule a 60-minute call over the next week
We'll chat through a Zoom video link that our research team will send you
All you need to do is have your computer ready and click the link to join
If you're interested in participating, please fill outthis short survey. If you match the criteria for a session, we’ll be in touch with further details.
Once you complete the research study, we’ll send you an e-gift card of your choice worth $100 USD through BHN rewards to thank you for your time and valuable feedback. Please note that by participating in this research study, you acknowledge and agree to HubSpot'sUser Research Participation Agreement.
I am looking forward to your reply!
Any other questions/ comments/ feedback, feel free to reach out anytime.
This feature is really needed here, please look into this as users will need to have these metrics to show to their management teams. This will really be helpful in custom reports.
I don't have words to express how disappointing it is that this feature is not supported since these are extremely vital and foundational metrics that marketing and sales departments rely on. Our clients need to be able to report on the ROI of the in-person events they have attended, as well as all other sources of marketing and sales spending. When will this ability be added?
Two years since this post and this feature still hasn't been added - least of all to the Marketing Hub. Without this, we are relying on the tools from Google Ads and LinkedIn Campaign Manager, etc., with no higher use for the Marketing Hub. (Especially now that Google Analytics is not integrated.)
This needs to happen. Calculation of CPL, CAC, and CLV are important metrics that should be native in HubSpot. Why can't the spend field in the Campaign screen be used for the calculation of these metrics?
My name is Jenny Mueller and I'm the Product Manager of Campaigns. Thanks for your feedback and comments!
Improving our Campaign reporting capabilities is one of our top priorities, so we have started reviewing this request and would like to understand your Campaign reporting requirements further.
Over the next week, our research team will be running research to understand more about your HubSpot Campaigns experience. The research will focus on 3 core areas:
How are you currently reporting on marketing campaign performance?
What are your out-of-the-box reporting needs?
What are the current inconsistencies in marketing channel reporting in HubSpot?
Here's how this works:
We'll schedule a 60-minute call over the next week
We'll chat through a Zoom video link that our research team will send you
All you need to do is have your computer ready and click the link to join
If you're interested in participating, please fill outthis short survey. If you match the criteria for a session, we’ll be in touch with further details.
Once you complete the research study, we’ll send you an e-gift card of your choice worth $100 USD through BHN rewards to thank you for your time and valuable feedback. Please note that by participating in this research study, you acknowledge and agree to HubSpot'sUser Research Participation Agreement.
I am looking forward to your reply!
Any other questions/ comments/ feedback, feel free to reach out anytime.
The development of those features (spec. ROI, lifecycle funnel reporting) has started a few weeks ago, and we're aiming for a release in Q2. I will update this post once any of these features will be officially available. 👍
