Calculating ROI, CPL, cost per MQL's etc
I am a true Hubspot fan but find it ludicrous that it does not take marketing and sales to the final mile - to be able to report and monitor on key marketing metrics. For example...How to measure the different KPI's I have in my funnel ie:
- CPL - Cost per lead
- CPMQL - Cost per MQL
- CPSQL - Cost per SQL
- CPDEMO - Cost per Demo
- CAC - Cost per Customer
This needs to be a feature. We need to be able to see this:
- Over time in absolute numbers
- As % increases or decreases over time
- etc, etc.
Without it we can not make the major marketing decisions. As marketers we need to compare all channels and their true performane over time in order to know how to optimize and allocate marketing budgets. It needs to allow us to upload marketing costs and then create these reports.