CTA retina display support

HubSpot automatically compresses images, CTAs - either custom image or the out of the box Hubspot stylings -- do not look crisp, clear and high-res on retina displays.

Add support for retina and otherwise address the image quality loss in CTAs.

HubSpot updates

changed to: Delivered

Hi all, this update to CTAs is now available to everyone. To learn a little more about how it works and to try it out, check out the top section of our guide here: https://knowledge.hubspot.com/cta-user-guide-v2/how-to-create-a-call-to-action-cta-with-a-custom-image

Thanks!

changed to: In Beta

Hi all, some really good news here, after a substantial amount of research and work to rebuild CTAs we now have a beta of a re-implemented image rendering for CTAs that supports retina optimisation right out of the box. We'll be rolling this out to all customers over the course of the next few weeks. Stay tuned

Hi @jhachquet, @mitchellkp, @AnastasiaSG, @Annie_B, looping back on this, this is indeed a brand new feature, but I should have mentioned in the original post that it's part of the new CTA app specifically, not available in the legacy version. All customers should have the ability to move to the new editor since Feb 20th via a message in the bottom-right of the old CTA app, but if you're seeing any issues with that definitely let me know. (Some more info on the new app can be found here).

Some details on what actually changed here, previously even if you uploaded a 2x image into CTAs (let's say a 200x200px image for a 100x100px CTA) the moment that the CTA was sized to it's final dimensions (100x100px) the original image would then be resized down to 100x100px too. This is what made things so fuzzy. With this update to the CTA rendering engine, if an image is uploaded at 200x200px for a 100x100px CTA, we store the original size, and made a second copy of it at 100x100px and serve both versions with the CTA when it's rendered on your site and in email. We take advantage of a HTML attribute called srcset which allows us to provide two separate URLs for two different images, one at 100x100px and another at 200x200px and then the browser/device picks which one it's going to use to load the image depending on the pixel density of the screen it's loading on. This scrset attribute works for both websites and most major email clients so it should kick in across the board.

This also works for button-based CTAs (the out of the box CTAs) when used inside emails too. When building a button-based CTA, it's turned into an image to be used in the email, and provided at a 1x, 2x, 3x and 4x resolution in the mail to be sure it shows up as crisp as possible. A note on buttons in emails though, right now button CTAs show up in emails as images, this is due to a limitation on the options to render standard HTML in email clients, a lot of HTML isn't supported so the only way we can be sure it'll look correct is by turning it into an image. We're actively looking into creating a way for customers to build proper HTML buttons for emails that are built using email-safe HTML and at that point buttons will always render as HTML and never require an email, but in the meantime these buttons are also rendering as retina-supported images, no work needed from you, that part's automatic.

I hope this helps shine a little light on it, if there's anything I can clarify or if you have any follow up quesitons definitely let me know.

Interesting, thanks for confirming @jhachquet. That sounds like a good plan, we'll be in touch with support on our side and get to the bottom of what you're seeing. Thanks again!

66 Replies

Regular Contributor

@everyone in this thread, send a support ticket. I did again yesterday and got this response:

"Just want to let you know I've been looking deeply into this case and I see that there isn't a timeline on when this will be rolled up"

This is ridiculous and they need to be pushed hard. CTAs is the heart of conversion which an inbound marketing company should take ALL EFFORT to optimize, instead they are dragging their feet. They need to be pushed hard!

New Contributor

I agree 100%. This is absolutely necessary in this day and age. I have clients that are unhappy with the low quality display on retina screens. It's an issue for both web and email. We're having to use workarounds which clients aren't happy about since they're paying for HubSpot and expecting good quality. Please fix!

Occasional Contributor

Experiencing the same here. I get email envy every time I get an email from another email client that has clear CTA's. Why is this still a problem in 2018? HubSpot please get on this!

New Contributor

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Working on a Mailing Template for a customer and I cant believe that retina displays are not supported! This is really a must have. It makes hubspot mailings look absoultely unprofessional on mobile.

And the worst thing about this is: I can't even figure out how to upvote this idea (One would think that it could be done by clicking on the upvote count... but... ehm.. no... that just shows a list of all people who have upvoted and no further options. What an amazing user experience! Not...)