BulkMail - Staggered email delivery for corporations
We send out a weekly email with free content to our contacts. This has been a huge marketing tool for us. Most of our customers are large multinational organizations. Deliverability rates with hubspot have improved dramatically over our previous provider, but...
A problem that we have run into, and it seems to be getting worse, is that the organizations flag email if there are a number of them going into the company at the same time. They get flagged as bulk and are not allowed through. These people signed up, but cannot get the email. It's a huge issue for B to B.
It seems like it would be a trivial thing for hubspot to have a staggered option that looks at the receiving addresses and adds a slight delay to the sending of those that have the same domain address so that they don't get caught in the bulkmail filter. Frankly I don't care if people in a company get the email an hour apart from each other, mosre important that they get it at all.
Yes! This is a common feature that should be part of an enterprise-grade marketing automation platform. Outside of Pardot, the other major vendors have offered this for years. Please add this, it is critical to people who send multiple messages to a single domain.
Thanks Kristen. Hoping someone reads this. We get killed by the enterprise spam filters. We have huge companies that subscribe to our emails, but they don't get through because of bulk filters. Considering moving our email to another service to get past this.
You bet, I fully support this. I was very surprised to find out this feature was not supported. Although I find little features everyday since we purchased HubSpot a few months ago that seem to support the notion that HubSpot is very much focused on SMB. I would think if technology like HubSpot don't offer the option to force email staggering they would do it automatically as a best practice.
Although this was posted two years ago, it's still a good idea. I've had this option with my other providers and am frankly suprised it's not an option with HubSpot. However, it sounds like people need to speak up to support this before HubSpot will get on board.
It's called email throttling. I'd check out Seventh Sense (www.theseventhsense.com). They’re a HubSpot App Partner they not only throttle, but the timing of the email is also based on the email engagement behavior of the recipient so it optimizes the delivery to when the recipient is most likely to engage with an email. We've used them for years and we not only don't have to worry about the problem you share here, but our engagement & impact rates have also jumped!
We also like Seventh Sense for their advanced Sales One-to-One email AND Marketing One-to-Many email send time optimization. Seventh Sense use AI and machine learning to increase deliverability. The more email we send, the smarter it gets. And their email throttling functionality allows us to pause campaigns, make changes and spread the load on our systems (and salespeople) -- i.e., without the need for send-time A/B testing.
How is this not a feature yet? I think almost every other platform I have used offers this. Would also be nice to send whe a contact is most likely to open/click an email as well.
I see people have been requesting this for years now. I certainly hope throttling gets added soon. It should be an option! @jonvpeters we have teh same issue as you. We sell to very large companies who want our content and we have many of their employees sign up for receiving it... but then when we send out an email it just gets blocked.
The extended problem goes WAY BEYOND just that email. We've noticed now with two of our (Fortune 500) customers that our business contacts (who are purchasing our services) are NOT receiving our emails from our sales, service and ops teams! In other words, the emails got blocked and their internal mail servers now see our domain as spammer!
We have a very small sales team, but a massive contact list. Anytime we want to deploy some kind of demo request or something along those lines, we have to manually segment out our email deployments to ensure our internal teams aren't inundated with requests that they then cannot manage.
Beyond spam concerns, etc. I am floored that we are still having to inefficiently deploy emails in this way. Especially since, as many have already noted here, this has been available in other email marketing tools for years.
The other thing that would be brilliant to add - the capability to CC and/or BCC our internal teams into emails.
Another vote. We need this. We're clearly being told by Yahoo/Verizon that our send volumes need to be dispersed to avoid the 20% degradation in our delivery rate due these soft bounces.
We're starting up a new transactional instance to send important event notifications to our guests, but not having this capability to stagger sends has made sending extremely difficult as it's getting blocked by thousands of contacts.
Hubspot needs to add this to be with the times before this becomes an enormous problem for others as well.
This is exactly a must have feature in the tool, really need to be able to stagger deliverability.
I have a very unbalanced records numbers depening on list and countries. This has affected one provider who restricted our deliverability , and now we have had to try and stagger emails in order to improve our IP.
Debe ser un usuario registrado para añadir un comentario aquí. Si ya está registrado, inicie sesión. Si todavía no está registrado, hágalo e inicie sesión.