HubSpot Ideas


Build a list of companies

I would love to be able to create a static or smart list of companies. Right now, you can create a list based on company fields, but it generates contact names, not companies.

HubSpot Updates
August 25, 2020 04:54 AM

In Beta
June 02, 2020 06:15 AM

Company Lists, are now in Beta. Please reach out to your HubSpot CSM if you wish to be opted in to the Beta.

In Planning
March 23, 2020 07:18 AM

October 25, 2019 07:04 AM

Hey @BuySellAdsDave! We're actively working on it! But, in this case you could actually solve that problem pretty fast without lists. There's a setting in Settings --> Contacts & Companies --> Contacts called "Assign Company Owner to Contact by Default" which, if you toggle on, means you would only have to create a View of all the companies you want to change and then bulk edit the Company Owner field and it will filter down to all associated Contacts. 

September 12, 2019 12:43 PM

Hey everyone! I just wanted to make sure you're aware of the ability to create a View (which is essentially a list) of Companies in HubSpot. If you're looking to create a list of Companies to pass along to a rep or you just want to see how many companies in your Hubspot that use a particular technology or are in a certain industry, this is a good solution. You can even save these views for future use. Check it out here:

The only thing you can't do with a View is use a view in Automation. But, if you just want to see a list of Companies based on the properties attached to those Companies, this should do the job. 

If you're new to the thread, I'm the Product Manager responsible for making HubSpot support a more account based approach. We're aware of these gaps and working actively to fill them. If you'd like to chat with me - fill out this form:! I'd love to hear your feedback.

July 15, 2019 11:57 AM

Well that's genuinely embarrassing. @LeadJen now it should be solved.

July 15, 2019 11:48 AM

Hey @LeadJen (great name btw) - thanks the heads up! The form is now fully accessible. I editted the comment above, but here's the new link just in case:

July 15, 2019 11:18 AM

Hi Everyone! My name is Ethan and I'm a Product Manager at HubSpot. I'm exploring how to enable better Account Based Marketing and Account Based Sales in HubSpot and I've read through every comment on the thread. I'd love to get more feedback from anyone who is willing to chat for 20 minutes. Fill out this form and I'll reach out directly:

76 Replies
Key Advisor

What information would you like to see from creating a static or smart list for companies? 


Using filters in Contacts -> Companies can give you a great deal of information about the companies. You can edit the columns you want to see and export all the data if you wish.



Hi @shearn thanks for this information! I literally just figured out how to use "Views" in the company tab, which is exactly what I needed because I wanted to share the list with a team member. We can close this out!


It sounds like the original contributor is satisfied with the filtering options available in the Companies views. Our team would like to build lists of companies (or saved filtered views) with logic such as:




All companies with lifecycle of Subscriber

AND all companies of any lifecycle with lead status of unqualified


This list is important to our sales leadership to be able to see which companies have been "passed" from the sales team back to marketing. The logic available in marketing lists solves the issue at the contact level. At the company level we're stuck building multiple saved filtered views, none of which shows the complete Marketing Universe or Sales Universe as our sales team refers to them.


Agreed, the segmentation criteria for companies is challenging and I'm not able to manipulate the data in the ways that are needed for our org. Thx!

Participant | Diamond Partner

How do you do Account-based Marketing if you cannot segment appropriately? Views is a waste of time and does not provide the marketing automation necessary to create smart campaigns and support sales (sales enablement anyone?) the way marketing should. Please update this ASAP. 


This lack of functionality is fairly crippling. No way to validate account-based ROI. HubSpot - can we get an update? 


Adding support for this idea. Being able to build smart lists for companies is incredibly important to our efforts, hacking answers together with views is a real pain - and that is only getting us reporting without automation.


Agreed. Would like to see smart lists of companies.


Lists for companies is an important need for any account-based marketing/sales organization. 


Need a way to segment ONLY companies for our marketing efforts. Please add this feature ASAP.


Yes, I would like to be able to monitor industries of just the companies. At times the contacts are misaligned but the Contact has the correct value and the company the false value. and it screws up filtering.

Member | Diamond Partner

This is imperative for ABM campaigns! When you upload a list to Terminus or other ABM software tools you need the list of companies. This seems like an easy fix.


Hello! This is definitely needed improvement. We are working with business model wihere there is one to many services under one customer company account. It is essential to identify funnel progress on company account level instead of contact level when measuring our sales and marketing success. There is typically many contacts under funnel progressing company within the funnel anyways hampering exact measurement on contact level. Ability to create company lists would enable linking further to our performance trackings ie. to Databox sales performance views tracking aqcuired new company leads & customers.


Hubspot please add the option of creating lists for companies. It seems like such a basic function for a CRM to offer.


Yeah me too! We have a popular SaaS service thats get spread internally in companies. So just focusing on single contacts does not always make sense. I want to target companies and see the Corporate virality as a marketing approach. But Hubspot is not making it easy for us here. 


I would, for example, want to list:

- Companies

- Companies with associated contacts in a workflow that could automatically turn into a deal

- A Dynamic list or notification when the speed of added contacts inside the same company goes up very fast. (EG let's say company X goes from 1 new user per week to 5 a day all of a sudden. I would like to have that as a qualifier that something has happened with that company)





This is absolutely necessary and boggles my mind as to why it doesn't exist yet. Ugh!




You can't create lists of companies????




Come on. This is the first thing I went to do with our shiny SalesPro subsc!



What do you mean @auto_mate? That it is possible to do this with a Sales Pro account in Hubspot?


No @dysell it's not. And the subsc costs an arm and a leg;)