Situation
When it comes to email templates in Hubspot, I always try to push for simple drag & drop designs. They're easy to make and change for content marketers with 0 knowledge of HTML or Hubspot's design editor, so I love this feature!
But now I'm in a situation where I have multiple brands within a single portal. Each of them have unique fonts and brand colors. That gets a little hard to manage with the default drag & drop modules. A) it gets pretty crowded within the color swatch interface with all these brand colors, and I'm not even half way down brand #2. Still 3 more to go after this:
There's no way to distinguish which colors belong to which brand, so it's hard for content marketers to use the right ones.
And B) I can only choose 1 primary and secondary font (& size & color) for the entire portal. Meaning that for the other brands, I have to manually update fonts in rich text editor modules.
The idea
I'd love it if this worked a bit more (or exactly!) like Canva's brand kits, where you can create and name separate palletes, then add swatches to them as you please:
Whenever you select colors for an element in the editor, this distinction is also present (obviously these are a lot of sets, but you get the point):
As for fonts, I imagine it's a dropdown of sorts where you pick the brand for an email, and it will automatically put the Header, Paragraph etc. texts in the right font, size and color.
The added value
The first is organisational: It's easier to understand for the content marketers of a specific brand which colors they can use for their brand, and which belong to another.
The second is in reduced workload: I imagine that I can choose the brand or theme an e-mail or landing page is part of, to set the default font & size for that email's default text modules.