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Be able to amend GDPR Subscription preferences through workflows

The new communications subscription properties are great, however only if using the HubSpot default form properties to gather consent. However, if we use custom properties for example, we have one that asks 'Do you want to optin - Yes or no' radio button, then there seems to be no way of starting a workflow that updates the subscription preferences. Also, third party providers such as Unbounce or Leadpages don't see the subscription preferences, and therefore we have to use custom properties in the forms.
HubSpot updates
53 Comentários
KeyWestScott
Profi

 We have the same scenario with Collected Forms from our booking site.  We have the Opt-In fields on the booking site, but cannot update the customer record to include the Email Type that the customer has selected, that they would like to receive.

 

Status on this, HubSpot???  Unfortunately, there seems to be a bunch of interest in this, but no comment yet from HS.....

 

Scott

jrwthetreegroup
Sachkundiger

Yes please to this idea. Would be much easier if 'Communication subscriptions' updated a Contact property then we can use it in many different ways inside and outside of HubSpot.

Paul_CW
Mitwirkender

This is required urgently, Hubspot has been rendered pretty useless with these subscriptions. Even those with a legitimate intrest can't be contacted without a subscription. We use hubspot to send important update notifications to all of our software subscribers and eventhough they have legitimate interest we have had to set up a new subscription for "softwareupdates" which of course they are not subscribed and therefore they don't get the updates. 

 

Subscribing automatically by workflow is an urget requirement to keep Hubspot as a viable option.

KeyWestScott
Profi

For your scenario.  Couldn't you use the Yes / No options to take the customer to one of 2 landing pages (a YES page and a NO page), with  a subsequent form that does have the appropriate GDPR options available?

 

Or do I not understand the issue fully?

 

Scott

mblank
Berater

 This is a significant problem. Rather than being able to gauge a leads' interest in a custom form that automatically sets subscription preferences based on responses, the current tools would require us to send a follow-up email taking the new lead to the email preference page. I already know, based on the form completed, that half of my subscription types are irrelevant for the new lead. I don't want them to have to decide that my customer emails are not yet relevant for them. I only want them to have the option to enroll in relevant email types. As it is, I'm replicating the subscription tool by using a custom property that I can update via form and workflow to manage email types.

KeyWestScott
Profi

Is something like this, what you're looking for?  Give them a couple of possible lists, that they may be interested in?  If so, this is what I created in the Forms tool.  Scott

 

Forms.JPG

Sidsel_cph
Mitwirkender

Please please make this possible in workflows!! It is crucial for updating new customers/SQLs with legal basis + communication and even more important that we can REMOVE the legal basis/communication automatically when they stop their subscribtion and are no longer customers.

Right now you guys make it really hard to be GDPR compliant Smiley triste

This is the most critical issue right now for both Marketing, Inbound Sales and Customer Success.

bmccluskey
Berater

Agree! We're using SumoMe to collect subscribers and either 1) Need the integration to be able to pass GDPR-compliant list opt-in, or 2) Need to be able to update list opt-in through a workflow. 

raphaelarias
Sachkundiger

Hubspot is very silent on this issue.

CST
Berater

 Hi eveyone,

 

this option exists ....

In a nutshell:

1. create a contact list based on criteria "your custom subscription type" yes/no

2. go to contact overview and add a filter based on lists. Select your new list, created in step 1.

3. select all contacts and run a bulk edit "Add communication subscription for contact" found under 'more'.

 

source: https://knowledge.hubspot.com/articles/kcs_article/contacts/Manage-your-subscription-preferences-and...