Be able to amend GDPR Subscription preferences through workflows

The new communications subscription properties are great, however only if using the HubSpot default form properties to gather consent. However, if we use custom properties for example, we have one that asks 'Do you want to optin - Yes or no' radio button, then there seems to be no way of starting a workflow that updates the subscription preferences. Also, third party providers such as Unbounce or Leadpages don't see the subscription preferences, and therefore we have to use custom properties in the forms.
HubSpot updates
53 Replies
Occasional Contributor

Hi @raphaelarias,


I agree that responsibility lies with us as a company and I understand what you're saying but I don't entirely agree to everything. All Hubspot needs to do is be GDPR compliant. They are. 

And yes, it is an almost impossible task to build a platform that provides in all the needs for those thousands of businesses. So basically you already gave your own answer and yes it is indeed easy to say that using the available feature makes your live easier. But hey... It is a fact you can't denie that is does make it easier and as long as no one else provides solutions, this is the only obvisous solution I have to share with you guys. Up to you to do with it whatever you like ;-)


Like you said so yourself.... they have great API's available which allow you to develop all kinds of cool stuff. Downside is that not everyone has the skills or knowledge to develop something so this is only useful for coders. So if you can ... go ahead! Put your creative mind to use :-)


I never said that people who don't use all the HS tools are using it wrong. I just said that "if optional for your busines", it would make your lives a hole lot easier. All I'm doing is try to explane why things do or don't work as they are right now.

Regular Contributor



We do use the API. That's why we need subscription options update via API.


I appreciate your help and suggestions, truly do. Does not change the fact these are features missing on both workflows and API.


And I would like to hear from Hubspot too. They've been very silent regarding the issue.

Occasional Contributor



I'm assume you already found this page?

Not entirely sure what you specifically are trying to find out but you should be able to assign the subscription types via API.


Regular Contributor



Yes, I saw this page before. And as far as I can see now, Hubspot has increased their API coverage. Before it was only possible to unsubscribe, now apparently it's possible to subscribe too.


I'll double check if that's the case.




@CST Unfortunately, using a HS form is impossible.  The form that's being filled out, is from our reservations software, for customer purchases.  We do get permission from them to send and the types of mail to send.  Hubspot then automatically imports this "form" information", ie name, address, phone, etc.  It will not assign, automatically, the Legal Basis (which we have received.  This I can do via a workflow, but the assigning to a subscription type, cannot be in a flow.  I can manage this list manually and in that way assign these people to the correct Subscription Type.  It's the logic that defies me.  If we can do something manually AND it's legal and aboveboard, we should be able to automate the same process.



Occasional Contributor

Exactly, Scott. 


  1. The responsibility to be GDPR compliant falls to individual companies. HubSpot has enabled their platform for compliance, so now the onus is on each company to use the platform responsibly.
  2. There really isn't any logic to their decision. If I can go into the sales tool, hit "more," and update the subscription type for 60,000 people at once, there's aboslutely no reason I shouldn't be able to do the same in a workflow.



Occasional Contributor

Hi all,

is it possible to create a workflow to double opt out in order to confirm an unsubcription (e.g. unsubscription from a newsletter)?


best regards
Sebastian Winter

New Contributor

100% Agree, when using a mix of HS and LinkedIn Leadgen forms there is no way for us to automate this. Seems foolish this is left out of workflows. 

Esteemed Contributor

Great idea, a must-have feature!

HubSpot Product Team
HubSpot Product Team
updated to: In Planning

This is currently being worked on by the team!


We do not have a hard ETA yet though are pushing to get this out soon.