Be able to add company properties in a form

Hi Hubspot team.

 

 

This request is so basic, it's not even and "Idea".

 

Could you please enable a company property to be added in a form ?

 

I understand the complexity behind but you can put a disclaimer : "if the contact has no associated company or multiple associated company, the property will not be registered or updated". 

 

Cheers

 

HubSpot updates
Be able to add company properties in a formHubSpot Product Team
3 weeks ago

Migrated from legacy feedback forum with 35 votes.

 

With the addition of CRM came along company and deal property categories. For B2B companies it would be really nice to be able to ask company based information such as Date founded, number of employees and annual revenue into our landing page forms.

22 Replies
HubSpot Product Team
HubSpot Product Team

Migrated from legacy feedback forum with 35 votes.

 

With the addition of CRM came along company and deal property categories. For B2B companies it would be really nice to be able to ask company based information such as Date founded, number of employees and annual revenue into our landing page forms.

LauraA
Regular Contributor

Haven't seen a response to this from Hubspot, but this is almost required for B2B forms to be useful. The information collected in a form would be much more helpful if it were company info rather than individual contact info.

 

We have a lot of information we need to know about a company before they become a customer, having a contact (related to the company) be able to fill out this information via a form would be ideal.

Chris_Canepa
New Contributor

 Hey HubSpot team,

 

I second this request. Company properties really need to be added to Forms!

 

We are already finding many usecases where having the ability to add Company properties to Forms would be super useful.

 

 

Thank you,

Chris

Anonymous

The ability to include company properties in forms was requested over a year ago. Any updates on whether this will happen and if so, when? It's crucial for B2B companies to collect company data such as # of employees and company type. 

mitchellkp
Top Contributor

@Shay can you merge w/ https://community.hubspot.com/t5/HubSpot-Ideas/Be-able-to-add-company-properties-in-a-form/idi-p/187...?

 

This is useful for customer success team, surveys, internal knowledge captures

HubSpot Product Team
HubSpot Product Team

Will do @mitchellkp

insprerana
Regular Visitor

We are an agency partner. Facing a situation with a client where the email domain and company domain typically don't match so unable to automatically associate companies and contacts. Designed a workflow to populate contact properties into company properties. Since the company doesn't exist in most cases, the workflow doesn't function as expected. So have to manually create an associated company/ contact and manually enroll in the workflow for each contact form submission. As the workflow triggers based on form submission and just completes without the fields being copied over. Not scalable!

insprerana
Regular Visitor

We are an agency partner. Facing a situation with a client where the email domain and company domain typically don't match so unable to automatically associate companies and contacts. Designed a work-flow to populate contact properties into company properties. Since the company doesn't exist in most cases, the work-flow doesn't function as expected. So have to manually create an associated company/ contact and manually enroll in the work-flow for each contact form submission. As the work-flow triggers based on form submission and just completes without the fields being copied over. Not scalable!

roge26
New Contributor

Agree

jjohnson
New Contributor

OMG I CANNOT BELIEVE WE CAN'T ADD COMPANY PROPERTIES TO FORMS YET. Resultantly, I have to include "Annual freight spend" in contact properties AND in company properties, even though we only want it in company properties, just to be able to include it on forms. And the same goes for about 20 other properties (we will onboard new customers with HubSpot forms in addition to using them for lead gen). Doing so will confuse and frustrate my sales team since they'll think they have to enter that info twice. Allowing company properties to be included in forms is ESSENTIAL for HubSpot's becoming a bigger player in the B2B/enterprise/ABM space. Please fix this!

 

Update: our HubSpot agency (Weidert Group -- 10/10 recommend) built workflows for us that map the info in duplicate properties from contact to company, so that'll eliminate manual labor. However, it doesn't eliminate the disorganization of records and confusion we'll cause our sales team. I did create a contact property group named "Company info -- please manage in company records," but my sales team will still wonder why those properties are in contact records in the first place. Still need to be able to add company properties to forms.