Base Smart Content off individual contact Personas
I like to incorporate smart content, but currnetly, it's a painful process - especially when it comes to 2nd sends. It would be nice if the smart content could be based off of individual contact personas, rather than having to create or use lists. These lists become especially challenging if sending a 2nd version of an email. For example, if I want my "CEO Persona" to receive one message but I want my "Influencer" persona to receive another message, when sending the 2nd version of the email, I'd still like for the same rules to apply. Currently, I find the process frustrating because I have to base the initial messaging off of specific lists, and then have to create new lists and adapt the rules if sending to a 2nd time around or to a new group, even if I want the messaging to keep consistent with the initial persona selections.
