BACKUP Personalization Token IF Primary Personalization Token is UNKNOWN Field

[RyanAfton]

I'm shocked this feature does not exist. Especially when it comes to SEQUENCES. Every salesperson has experienced this frustration I'm sure....

MAJOR PROBLEM:

You're doing a 1:1 or Bulk Enroll Sequence.

You set Personalization Token as: Contact First Name

HOWEVER, we all know that 50% of the time we may not know the Contact First Name we only have an email.

So in Bulk Enroll you have to type a general replacement for this First Name token if unknown so in the case of:

Hi ContactFirstNameToken

I have to fill something generic like: Hi "Team" or Hi "guys"

Everyone will benefit on Hub Spot if this solution is created:

1. A BACKUP Personalization Token that fills for that email send IF Primary Personalization Token is UNKOWN. Simple as that.

50% of the time we may not know the Contact First Name we only have an email.

But, 100% of the time, the COMPANY NAME is KNOWN.

So with this new Mod we would simply set:

PRIMARY Personalization Token: ContactFirstName

SECONDARY Personalization Token: (that fills if primary token is unknown)

CompanyName

Now I can set the above personalization tokens logic and when doing BULK ENROLL or even a 1:1 Sequence if the ContactFirstName is UNKNOWN, it will automatically fill in the known property of Company name so that all of those emails go out as:

Hi CompanyName

Instead of Hi Guys, or Hi Team, or Hi

PLEASE SOLVE THIS PROBLEM HUB SPOT! It can't be hard to do.

[anmolk]

I came across this exact same problem today and I was stunned by not being able to see this. I couldn't believe that a platform like HubSpot doesn't have something as basic as this. 

[TimCox]

Similar issue with regards to using salutation and last name.

We have last name in all cases, but not always the salutation (mostly filled in, but not a required field). So "Dear Mr Jones" would be the ideal but some logic if either personalization is incomplete so it defaults to "Dear Customer" or "Dear *Company Name* as suggested above.

[AliceKirchhoff]

I would love this for marketing emails. In the event, say, that the Salutation property is empty/unknown, being able to have CONTACT.FIRSTNAME as a backup would be outstanding.