Automatic Phone Number Formatting

When a phone number field has data put into it, it is up to the User to format it the way they deem appropriate. That is not the most user-friendly or data-centric approach. This is a good way to allow users to enter incorrect or sloppy data and cause possibly difficulty with search results while also affecting adoption. There are many other CRM platforms out there (At least 12 I could find) which will automatically format a telephone number.   Hubspot does not currently have this basic feature.


Suggested solution: When a telephone number is typed into a phone field, the number should automatically format to the Contact's standardized country format with a country code in front of it.  So, for US, +1 (555) 555-5555, for UK, +44 5555 555555, etc.  Some countries do not have standardized formats, but widely accepted formats, or multiple formats depending on when the phone number was assigned. I do not know of an easy solution for that, but choosing one format or at the minimum, placing the correct country code in front of the numbers according to the selected country on the Contact or Company would be helpful. Possibly a non-editable drop-down with country abbreviation and code which auto-fills but is still selectable in case of error. This could also help with the calling feature if calling out of the country.


An admin User should be able to toggle in settings whether or not the field will auto format with country code. At the bare minimum, as a US based company, it should at least format any 10 digit numbers into standard US format (555) 555-5555.

HubSpot updates
changed to: Being Reviewed
Mar 30, 2020

Hello HubSpot Community, 

Thank you as always for your continued feedback, it helps us build a great product.

We are constantly evaluating and re-evaluating our priorities and roadmap to deliver as much value to our customers as possible. The request to format and validate phone numbers is a good one, I can certainly see how this would deliver value in many different ways. Based on the comments and use cases you all have listed, we are reviewing this request and its feasibility among other priorities on our roadmap. At this time I don’t have any details around timing or delivery, but thanks to the comments and votes on this post we’re actively looking into a solution.

Oct 24, 2019

Hi all! This idea is not marked as Delivered anymore. There was a misunderstanding a few months ago and I reopened it. We are definitely still working on a more holistic solution to this.

There is a bug with the timestamps of the pinned posts at the top of this thread that are making all my comments appear as if they just happened. Our community developers are aware of the issue. I apologize for any confusion this is causing! Please always reference the status at the top left of the main post for the most up to date info 🙂

changed to: Idea Submitted
Jul 9, 2019

Thank you all for your feedback! The first time we rolled this out, the changes did not not carry through the entire CRM as detailed in your comments. The team is now working on this and so I am putting this idea back to In Planning.

changed to: Delivered
Mar 1, 2019

I'm pleased to announce that we have implemented automatic formatting for how phone numbers appear across the CRM, as well as a new "Show country code dropdown" configration option for phone fields in Forms! Any continuing inconsistencies should be brought to the attention of our Support team, and any other phone number related requests should be filed as new ideas. Thanks for your feedback!

66 Replies
New Contributor

Half way through 2020 and still not done?  It's somewhat ridiculous this feature hasn't been added yet.

Regular Contributor | Diamond Partner

Is there any progress in this matter? Or has anybody a nice workaround on that issue? With the new api 3.0 we have a lot more possibility to search for phonenumbers to popup the appropriate contact, but the number format still remain a problem. 

Thank's a lot. 

New Contributor

Any updates on this? Ideally we could set custom formatting for phone numbers in the property settings by choosing from a selection. Ex: (xxx)xxx-xxxx , , xxx-xxx-xxxx. Keeping this and other data formatted the same across the CRM is extremely important to me.

Occasional Contributor

Yes, please!!


Even if no backend data is changed, just an option to show phone numbers the same and for search purposes!


This a very irritating issue!

New Member

Our phone number formats are all over the place. This feature would be so helpful!

Occasional Contributor

YES, this remains an issue


I get that changing backend data is going to be a huge issue, but implementing a wrapper so it just displays as with the 1 in front, if there isn't a 1 there already, with a toggle in settings to turn this feature on or off, or at the very least enforce it with new data, should take a dev maybe an hour, while not being an issue to legacy data that is not formatted correctly.


Thank you!