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Automatic Phone Number Formatting

When a phone number field has data put into it, it is up to the User to format it the way they deem appropriate. That is not the most user-friendly or data-centric approach. This is a good way to allow users to enter incorrect or sloppy data and cause possibly difficulty with search results while also affecting adoption. There are many other CRM platforms out there (At least 12 I could find) which will automatically format a telephone number.   Hubspot does not currently have this basic feature.


Suggested solution: When a telephone number is typed into a phone field, the number should automatically format to the Contact's standardized country format with a country code in front of it.  So, for US, +1 (555) 555-5555, for UK, +44 5555 555555, etc.  Some countries do not have standardized formats, but widely accepted formats, or multiple formats depending on when the phone number was assigned. I do not know of an easy solution for that, but choosing one format or at the minimum, placing the correct country code in front of the numbers according to the selected country on the Contact or Company would be helpful. Possibly a non-editable drop-down with country abbreviation and code which auto-fills but is still selectable in case of error. This could also help with the calling feature if calling out of the country.


An admin User should be able to toggle in settings whether or not the field will auto format with country code. At the bare minimum, as a US based company, it should at least format any 10 digit numbers into standard US format (555) 555-5555.

29 Replies
Occasional Contributor

I really like this idea.  Please implement this and a standardized place for extensions.  

New Contributor

 I would definitely like to see this feature implemented as it would improve UX and the quality of data. 

New Contributor

I'd really support the introduction of this feature - it will improve customer experience and our data.


I agree we need the phone number formatting as shown below. HubSpot uses this great feature throughout their own platform. Why not incorporate that feature into our forms? Smiley HappyScreen Shot on 2018-07-23 at 18_13_54.png

Occasional Contributor

Great idea.

Need country code in forms and all entries to phone number contact property.


Occasional Contributor



This is a very important feature to add to the forms. Great idea @Anonymous. 


There are solutions from IBM, Oracle, and others that help standardize phone numbers while also checking validity, type, and other metrics; you can test a free set with ebCard and evaluate if it makes sense to you. 



Elias R.


Top Contributor

Yes please, we also need the same number formatting that hubspot uses in their forms.


pretty please? <3

Screen Shot on 2018-07-23 at 18_13_54.png

Top Contributor

Would be great to have this on internal hubspot app functionality as well - not just forms.


Maybe a property type of "phone number"


Top Contributor

That is true, it should be applied to everything so numbers are fixed!

Top Contributor

[doubble posted, ignore this]