HubSpot Ideas


Automatic Phone Number Formatting

When a phone number field has data put into it, it is up to the User to format it the way they deem appropriate. That is not the most user-friendly or data-centric approach. This is a good way to allow users to enter incorrect or sloppy data and cause possibly difficulty with search results while also affecting adoption. There are many other CRM platforms out there (At least 12 I could find) which will automatically format a telephone number.   Hubspot does not currently have this basic feature.


Suggested solution: When a telephone number is typed into a phone field, the number should automatically format to the Contact's standardized country format with a country code in front of it.  So, for US, +1 (555) 555-5555, for UK, +44 5555 555555, etc.  Some countries do not have standardized formats, but widely accepted formats, or multiple formats depending on when the phone number was assigned. I do not know of an easy solution for that, but choosing one format or at the minimum, placing the correct country code in front of the numbers according to the selected country on the Contact or Company would be helpful. Possibly a non-editable drop-down with country abbreviation and code which auto-fills but is still selectable in case of error. This could also help with the calling feature if calling out of the country.


An admin User should be able to toggle in settings whether or not the field will auto format with country code. At the bare minimum, as a US based company, it should at least format any 10 digit numbers into standard US format (555) 555-5555.

146 Replies

It would be helpful if HubSpot automatically formatted phone numbers entered into contact records so that they are displayed consistently. For example, always show numbers (U.S.) as 555-555-5555. This will make it easier to search for a contact based on phone number. Right now, if the number is entered as (555) 555-5555 or 5555555555 it won't be found unless the search is formatted identically.


I agree with this and would love to have the Hubspot CRM allow my portal users to search for related contacts and not worry about the format that is utilized for the search. 


Case Scenario: Employee 1 enters phone number as XXX-XXX-XXXX. Employee 2 searches for phone number and types the format of (XXX)XXX-XXXX. The difference in format will cause the CRM to fail in results and will impact my client's relationship due to new entry to be created and creates a maintenance issue with my CRM data. 


HubSpot should narrow down searched phone numbers by 123-432-3242 in search.  If a customer list their phone number as1-123-432-3242 HubSpot will not find the contact.  Same for +1-123-323-3223 or any combonation of the sort.  If you get a random call back from a customer w/a crazy name or tough accent this can make an inside sales rep look very lost.


Love this idea, auto formatting of phone numbers would help with consistency in data entry and more importantly in the search functionality of phone numbers.


I was on the phone w our contact at Hubspot about exactly this issue.  In our company, sales front end processes are handled by the marketing team and I was called into 2 meetings on Friday where sales reps are complaning about the lead specialist assigning them to the wrong contact- This is because we could not find them in the database!

Customers think they will get better deals and therefore use multiple email addresses but their phone numbers are consistent and we cannot search by those.   Please help!



This is much needed there are so many people on our team working on inputting numbers and everyone has a way of doing it so it makes searching hard. 


Please look at adding this functionality to HubSpot soon.


I really like this idea.  Please implement this and a standardized place for extensions.  


Yes, please!  Auto-formatting of phone numbers so that all are uniform -- and, therefore, properly sortable and searchable -- is an absolutely crucial feature.


Hello Hubspot. Is there any update on this request?


 I would definitely like to see this feature implemented as it would improve UX and the quality of data. 


I'd really support the introduction of this feature - it will improve customer experience and our data.

Member | Partner

We have clients that desperately need this functionality, as well. 

Not applicable

I agree we need the phone number formatting as shown below.

HubSpot uses this great feature throughout their own platform. Why not incorporate that feature into our forms? 🙂Screen Shot on 2018-07-23 at 18_13_54.png

Not applicable

I agree we need the phone number formatting as shown below. HubSpot uses this great feature throughout their own platform. Why not incorporate that feature into our forms? 🙂Screen Shot on 2018-07-23 at 18_13_54.png


Great idea.

Need country code in forms and all entries to phone number contact property.





This is a very important feature to add to the forms. Great idea @Anonymous. 


There are solutions from IBM, Oracle, and others that help standardize phone numbers while also checking validity, type, and other metrics; you can test a free set with ebCard and evaluate if it makes sense to you. 



Elias R.


Top Contributor

Yes please, we also need the same number formatting that hubspot uses in their forms.


pretty please? ❤️

Screen Shot on 2018-07-23 at 18_13_54.png

Top Contributor

Would be great to have this on internal hubspot app functionality as well - not just forms.


Maybe a property type of "phone number"


Top Contributor

That is true, it should be applied to everything so numbers are fixed!