Automated Emails: Ability to disable frequency cap for specific emails in a workflow
I love that I can view and filter workflow errors, but I have a suggested enhancement.
In reviewing some of the documented "workflows with errors" within Workflows, most are related to an automated email not being sent due to Contact having already met the global frequency cap for emails sent. Maybe it would be useful to allow us the option to ignore/disable the frequency cap for specific emails within a Workflow. So, when we add an email to a Workflow, there could be a setting toggle specific to that email to "apply frequency cap" or "ignore frequency cap." Something along those lines.
Many times, an automated email in a Workflow is a response to the contact's direct request for content from us (via form), and so we want to make sure that such an email is sent to the contact regardless of the frequency cap.
Current behaviour: We have the option to disable the setting for specific emails but this only ensures that the email will not be supressed if the recipient has exceeded their frequency cap. However they are still being counted towards the limit and may suppress other marketing emails from sending.
Goal and use case: It'd be amazing if we have the option to entirely exclude certain emails from being counted towards the frequency safeguard, taking into consideration that some of these emails may not be 'promotional'. For eg, some users have tons of workflows set up to send automated PDF downloads, welcome emails, form follow ups, etc. Without this functionality, these highly engaged contacts are not able to receive further marketing comms.
What we did: We created a workflow triggering a coupon mail for all people who participated in a survey.
The problem: Due to our frequency cap, many contacts don't receive the coupon after they finished the survey.
A solution: It would be great to disable the frequency cap (as mentioned in th einitial comment) for a workflow or the corresponding mail via check box - just like with the regular mails.
We found a workaround and added the coupon to the end of the survey. Yet the problem might occur again. Therefore it'd be great to see some progress here 🙂
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