I believe I can only see first and last conversion and I can see in attribution reporting eg which channels are used. But I’d like to also see attribution reporting for paths taken. Eg which path (ad, visit blogpage, landing page, contact page or vice versa). That way we are able to create better content per stage for marketing campaigns. I can also imagine that paths differ for buyer personas or industry.
--- update ---
I thought adding some pictures of how Google does this, my help to express my vision.
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.