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Attaching Offline contacts to a campaign

Hey,

We need to be able to attach contacts we upload to a campaign in Hubspot.

Let's face it, not many companies are 100% online, we all go to events and attend conferences where we get contacts, or even do hosted paid and are given lists of contacts (who have downloaded our content, not outbound).

Salesforce allows us to attach contacts to a campaign with a workflow, could be an idea.

 

It would also be useful to be able to attach contacts to a campaign for "deal source" purposes > when we send an MQL to an SDR, they get in touch, and the person forwards them to someone else in th company, so we can also attach that person to the source campaign!

 

Because I don't have this posisbility, I have created a set of altnerate custom sources to track my marketing activities ROI and it is not fun.

 

Please find a way of doing this!

Cheers,

Alivia

 

HubSpot updates
100 Commentaires
mark-franken
Contributeur régulier

@pweston3 It's nice to see some progress on this, but it sounds like these contacts will only show up as influenced contacts? We really need support for these offline contacts to show as New Contacts for campaigns when they are net new to the system. Please let me know if I'm reading your response incorrectly.

aericks2
Nouveau contributeur

@pweston3 - Thanks for letting us know about this new feature.  I just led the SF Bay HUG and it was voiced by many that this is a huge issue for them.  And we have heard the same from many of our agency clients as well.

 

The problem is that this solution does almost no good as it's built, since it only adds to "influenced" revenue.  Most people have figured out work arounds to this already by adding event attendees to a meaningless workflow or other similar measures to achieve this.

 

We need to be able to add uploaded contact lists as a first touch - that would defintely achieve what everyone's looking for.  Events are HUGE expenses for most of the companies we work with and knowing how much First Touch revenue they influenced would be really really helpful in understanding attribution and making decisions on future event sponsorships. 

 

Can you advise if this is in the roadmap? 

kbjornaas
Contributeur régulier

HALLELUJAH! THIS IS RELEASED! 


BUT! It limits you to only 5 STATIC lists. What in the actual heck, HubSpot? 

 

 

Salarié HubSpot
Salarié HubSpot

Really appreciate the feedback.

It's true that for now contacts added via a list will show as influenced contacts and revenue. This is the first step towards a cleaner way of associating contacts to campaigns. The issue that @mark-franken and @aericks2  is describing is on our roadmap. And, as Revenue Attribution gets built out further in Marketing Hub Enterprise, we plan on delivering even more robust multi-touch attribution that includes offline and custom interactions. 

@kbjornaas We hear you Smiley heureux This is a system limitation we're working with at this time. While we work on performance & infrastructure improvements, I'm interested to know how you plan on using lists with campaigns. How often would your campaigns need more than 5 lists? What's the use case? I'd love to pass any examples along to the team. 

kbjornaas
Contributeur régulier

@pweston3 thanks for the response. My most immediate need is around a series of events we are sponsoring. We have a significant contract that we need to track success against which we are using under a single campaign. We aren't doing the outreach/promotion so there aren't a lot of other assets to track. 

I can see many instances where we would group smaller campaigns in this way and would call for multiple lists. Such as running offline content syndication campaigns to a single asset/offer and are delivered in batches. Or just an event sposnosrship with multiple engagement opportunities (booth visit, happy hour attendance, session attendance etc) 

KatjaHinrichsen
Nouveau contributeur

I agree. It would really be good if I could upload lists and associate the contacts with a campaign. 

Jmcdade
Contributeur occasionnel

@KatjaHinrichsenyou can now do that, just go to your campaign, select add assets and you'll see static lists there now Smiley heureux

mark-franken
Contributeur régulier

@Jmcdade It is important to remember this list support only allows contacts to be "influenced" by a campaign. A list will not properly capture them as new contacts to a campaign yet.

Jmcdade
Contributeur occasionnel

@mark-franken  agreed Smiley heureux

warrendavey
Contributeur de premier rang

I agree.  A campaign is useful for online and offline purposes.