We do volume in transactional sales. It would be beneficial if we were able to apply an association label (Deal -> Company) through a workflow, vs. manually.
This will allow more automation improvement we wish to implement, such as automatically enrolling the company into a workflow, then if needing to make edits to a specific deal record with an association label, there will not be any delays or limitations from a manual effort.
Alternative to this is having more if/then functionality for associated object fields.