I’m Maggie the Product Manager for Associations at HubSpot. I'm very pleased to announce that this feature was delivered to all customers back in April of 2022. Specifically, you can associate a contact, deal or ticket to multiple companies. Apologies for the delay in updating you all here. If you're interested in learning more, this Knowledge Base article about associating records is a great place to start.
Thank you for all of your guidance and submissions about this need.
Hey all, happy to report this functionality is now in public beta. To review the updates and see how to opt your portal in to the updates, please head to this post. This will also be covered from the big stage at INBOUND, so there's even more to come here.
This has been a long time coming, I so appreciate all of you sharing your use cases and upvotes. We review them all, and it has a big impact on prioritization. Looking forward to your feedback on this release.
Hello all, I apologize for the radio silence on our end. Excited to share the new multiple companies on a contact functionality is now available in private beta.
If you're interested in what's included (and of course you are!), watch this quick overview video created by HubSpot Academy Professor Kyle Jepsen.
While in limited private beta, you will need to ask your HubSpot contact (CSM, Technical Specialist, Onboarding Specialist, etc.) to request access on your behalf. From there, we'll review the request and ungate your portal to the beta. In some cases, we may not be able to ungate you - we'll follow up if that's the case.
We plan to go public with this functionality later this year, so if you don't get access in the beta, this will still be coming your way soon.
Hi all, really appreciate the enthusiasm around this functionality. We can't wait to deliver it.
We are still actively working on supporting multiple companies on a contact - not just within the CRM, but across all parts of the HubSpot platform. Once we are in public beta, I will send out opt-in information.
Thanks for your patience - this stuff may seem straightforward, but being good stewards of your data comes first for us. Nothing is worth more than your trust. Updates to come as soon as possible.
As mentioned in the previous update, we are now in development of updates to the CRM that will make adding multiple companies to a single contact possible. Not making timeline promises in this forum, but as soon as the beta is available, I'll notify this thread.
To those wondering about using Custom Objects for associations - I would recommend against it. Custom Objects are great for the "nouns" of your business (think inventory, shipments, appointments, real estate) but not as good for describing the relationships between things.
We're focused on getting this updated functionality to you soon. Stay tuned for updates.
Thanks so much to everyone who has been a part of the "related companies" beta. You've given a lot of excellent feedback on how this will need to work in order to be rolled out to all.
At this time, we're closing the "related companies" beta so we can prep for an improved version of this functionality, built on a new infrastructure, which is coming in the near-term future.
Because this beta and the "related companies" beta are built differently, enrolling more portals in the "related companies" beta now will make it more difficult to migrate eventually. I appreciate you keeping the comments about your use case for functionality like this coming, and we'll be back soon with more updates and timelines.
For anyone already on the "related companies" beta: no action needed at this time, and you aren't losing any functionality right now. We'll be in touch with migration plans when they are ready.
We're currently looking into why we're displaying 7 contacts or 7 companies! We hope to have this fixed soon.
The team has been working on deciding how to move forward with the Related Companies feature. While there are no immediate plans for this implementation, we hope in the future to allow multiple relationships between objects (ie a contact can be associated with 5 companies and these would all display on the contact record via the normal "Companies" card), and we'd also like to support custom roles for all relationship types.
Thank you to those who have been making use of this beta and for the feedback you've provided! We will keep you posted as developments occur.
Thanks @krispag! That's exactly right. From the contact record, you would just need to check the associations of each call to see which office the call is associated with.
Hi @gelflex-cc , I haven't heard much feedback about this (others, feel free to chime in!), but the feature works using a set of seven defined roles (advisor, board member, contractor, manager, owner, partner, reseller). Via the "Related companies" card that displays on the contact record, you can choose to select a company that the contact is related to and select their role in that company out of the seven listed above. The feature still allows you to keep your businesses separate, but just gives you an easy way to tie a contact with a second company based on their role there.
Hi @aminco - there isn't any communication sent once you're ungated as I'm just manually going through all of the requests each day. You can expect to be ungated around 4PM EDT on the business day that you submitted the form, so your portal is all set. You'll see the additional "Related Companies" card on all contact records in your portal.
Hi all, thank you for your interest in this feature! Please fill out this form if you would like to be ungated for our "Related Companies" beta feature.
This feature will add a secondary card to your Contact records called "Related Companies". From this card, you can add a related company and choose the contact's role at that company from a pre-set list: Board Member, Contractor, Manager, Owner, Partner, Reseller. These roles cannot be modified at this time.
Please note that this is the extent of the feature at this time - contacts can not be segmented based on their related companies, and the related company and role cannot be imported at this time.
A general timeframe (Year-Quarter) would be great to know, so we can weigh up if we should build out something ad-hoc or wait. Anyone heard any timeframes?
@jsg121 , our use case is that we're using this in conjunction with our volunteer management system. We treat the companies object as organizations (btw that would be a nice naming change Companies -> Organizations). In our case, a volunteer can be associated as a member or employee of several other organizations simultaneously, so this limit of one organization per contact is crippling and just strange unless you guys aren't using a relational database.
We haven't fully committed to Hubspot yet. To @Arran's point so if there's still no timeline by Q1 of next year, we'll have to go to Salesforce, which I'm not keen on for many reasons, but by that point we won't have a choice
This feature would be very helpful for one of my client accounts. Their primary points of contact work across multiple doctor practices. We are in the process of building out their CRM and were considering custom objects, but don't want to muddy things up if a feature like this is available.
As mentioned in the previous update, we are now in development of updates to the CRM that will make adding multiple companies to a single contact possible. Not making timeline promises in this forum, but as soon as the beta is available, I'll notify this thread.
To those wondering about using Custom Objects for associations - I would recommend against it. Custom Objects are great for the "nouns" of your business (think inventory, shipments, appointments, real estate) but not as good for describing the relationships between things.
We're focused on getting this updated functionality to you soon. Stay tuned for updates.
This is something we really need. Most of our deals are associated with multiple companies so having related companies would be very helpful! Hope to see it out in a release soon!
@jeffvincent is there any info about the possible date of the beta? We have multiple clients requesting this functionality, it would be great to let them know when they will be able to use it!
This is something we also need to do. I have reps receiving no activity reports, when in fact there has been activity. It is because there is no ability to assign multiple companies to a common contact. A good example I read below is where someone may run their own business, but also be involved a business group like a Chamber of Commerce. So they really need to be noted on both companies in HS. I also have agency clients that then deal with up to 10 different clients, we want the client to show as a company, and the agency contact to show on each company
This is a high priorty for us. We have numerous situaitons where a contact works with multiple companies and not having the ability to connect the contact to each one is hindering the efficiency of our Sales Team. An update on the timeline would be greatly appreicated. Thank you!
We are currently in a trial phase for HubSpot but hope to progress company wide soon. This functionality would be crucial to track our contacts associated with new business. Any updates on the current timeline of this project?
Is there any update on when this will be delivered?
We have a client who works with estate agents. There are occasions where contacts have roles at more than one branch, therefore recording this would be great for sales.
This is a must for us. It is not uncommon for multiple businesses to have the same decision maker. There are sometimes contacts in one business that supprt another business (e.g. accounting or I.T.). Currently we are really struggling to integrate HubSpot with our other systems (notably billing) that have these relationships clearly defined.
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