We need to be able to associate service hub tickets to custom object records within HubSpot. It would be great to have the associations work exactly the way that contacts and tickets are currently associated, including a "tickets" section in the righthand bar on the custom object records.
I'm going to mark this idea as delivered, @ProsperoChris' comment above is 100% correct. Custom objects can indeed be associated with tickets using the same mechanics as associating them to any other object.
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