Associate Adwords Ads to Campaigns in HubSpot directly from Ads
We would like to be able to associate Adwords campaigns and ads to Campaigns in HubSpot within HubSpot Ads.
Our use case:
A third party creates and manages AdWords campaigns for our customer and the Adwords account is associated in HubSpot. Ads and costs appear in HubSpot Ads now we would like to associate these campaigns, ads and costs to the appropriate Campaign in HubSpot.
Making tracking URL's with UTM codes is hardly an option because that would mean that for every ad and variation of it an URL must be generated in HS. It would make more sense if campaigns and ads could be associated when they appear in Ads.
This goes for Facebook ads aswell of course 😉
For whom
Campaign managers should be able to associate the ads with their campaigns so they can track the effect and efficiency of the ads and the ROI of the Adwords campaign.
@vivkadbi & @jhodanich have you tried to use Contact-based Workflows to get around this? You can add a Contact to a Workflow based on Ad interactions and then associate the Workflow with a Campaign. It's not a great long term solution, but until Hubspot adds native Ad functionality within the Campaign object it could help you collect some Ad metrics you care about
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