HubSpot Ideas

eoswald

Approval Process for Social Media Posts (with Notifications)

HubSpot needs to have an approval process for Social Posts that send notifications for post approval to authorized users.

  1. User A drafts a post and submits it for approval
  2. User B gets a notification (email, slack, push, sms etc) that an approval is pending
  3. User B can approve or deny post
HubSpot Updates
In Development
June 17, 2025 09:08 AM

Hi everyone! My name is Hallie, and I'm a Program Manager on our CXM Team. A feature for an approval process for social posts is currently in development, and will be available for Marketing Enterprise customers. We should have more updates about any release dates soon, so keep an eye out. Thanks! 

In Planning
September 12, 2023 10:17 AM

May 20, 2020 06:58 AM

Hi everyone, 
 
My name is Jacqui and I am the product manager of social. I wanted to reach out regarding the update to this idea being marked as "being review." Thank you to everyone who has upvoted this idea, shared your use cases, and added your thoughts and opinions over the past several years. We are currently implenting some technical changes that will allow for this feature idea to come to life in the future. 
 
The ideas forum is one of many channels through which we receive feedback at HubSpot in conjunction with a number of other sources, including user testing, and in app-feedback. As you can imagine, the amount of feedback we get across all feedback channels is massive, so while ideas are very critical, they are a piece of the data that we consider when prioritizing new features.
 
Please know that we are here and are listening in the ideas forum, and most importantly we would like to say thank you for your feedback and patience with this feature. 
 
Best,
Jacqui

Being Reviewed
May 18, 2020 06:47 PM

99 Replies
HubSpotAccount1
Participant

HubSpot stop being trash and add this!!! It's been 6 years!

GaryK
Member

Also following up and following.

 

My team is switching to Hubspot and was suprised to find we have approvals for Landing pages and blogs but not social when social is far more important in today's landscape

 

@Leeyman Any updates since this went "In Planning"?

LMeester
Member

Hi, I saw that the above request is in the planning. Can you also outline an expectation of date/period of launching the Beta version of the approval process in social media? In any case, our team can't wait!

 

Thank you very much in advance!

 

@eoswald @Leeyman @jacquimalis 

MChvatal1
Member

We too could use this functionality. We have a stronger use-case for social media approvals than we do for some of the other approval flows already available in HubSpot. 

MSicard
Member

This was suggested in 2018. Has there been any progress?

SWRoss
Participant

yes please

SWRoss
Participant

also looking for updates. 

YSmith1
Member

Need this asap

AStewartJr
Member

Looking for updates as well. Company just switched to HubSpot. I manage social media and am trying to learn as much as possible.

BFrew
Member

Can't believe this very basic feature was suggested in 2018 and it's still not implemented. 7 years is a lifetime. Have Hubspot given up on Social or is there any will at all to get this working as it should?

SWRoss
Participant

I'm more interested in the fact that it was changed to "in planning" late in 2023. 🤔 Would be cool to get some info on how that's going. Maybe it's ready for a beta?

HTB_Scott
Member

Hey there - I recently had a conversation with the product owner and a developer about this addition, and while they (obviously) did not share the exact timeline for development and launch with me, tehy're definitely working on it. Based on that conversation, what I can tell y'all is that it'll ride on similar rails to email / landing page / blog approvals, with some additional customization around the particulars of social media. 

 

Is this a thing they should've launched with the other approvals? Probably. Does HubSpot take their time on some things we all wanted years ago? You bet. Do they abide by the ideal of Crafted Not Cobbled? You know it. 

 

It's being crafted. It's coming. 🕺

PPrather26
Member

And can we have it at a "less than Enterprise" level of Marketing Hub?  Many smaller companies also need this type of formal approval process.

AWigert
Member

Would love this!

hhiggins
HubSpot Product Team

Hi everyone! My name is Hallie, and I'm a Program Manager on our CXM Team. A feature for an approval process for social posts is currently in development, and will be available for Marketing Enterprise customers. We should have more updates about any release dates soon, so keep an eye out. Thanks! 

PPrather26
Member
Thanks Haillie, but what you're hearing from everyone on this thread is they want the Social approvals flow for Professional, not just Enterprise. Thanks.
SWRoss
Participant

nice!!

Kierstin
Contributor | Platinum Partner

@hhiggins Thank you so much for this update! While I agree that having it in Pro (for the price of Marketing Pro alone) would be nice, our enterprise customers need it the most. 

DStern
Contributor
Yes, this needs to be for the professional level and up. It should not be exclusive to enterprise customers. This is some core functionality that is the basic premise for all social media management. I can understand why you don't include it in the free tier.