Approval Process for Social Media Posts (with Notifications)

[eoswald]

HubSpot needs to have an approval process for Social Posts that send notifications for post approval to authorized users.

1. User A drafts a post and submits it for approval
2. User B gets a notification (email, slack, push, sms etc) that an approval is pending
3. User B can approve or deny post

[ECoates]

Assign posts to certain user, and add an approval process so that their are no errors when scheduling posts 

[MWilson7]

@jacquimalis I would also love to be involved in a private beta if possible. This is critical for companies that need a legal team to review certain posts or to help new hires learn the dos/don't before pushing something live for the world to see. 

[SHays]

Wanted to throw my hat in the ring as well and say we (as a 100 person company) would love to see this feature as well as we scale.

[JdeRocquigny]

I totally agree with this.  Additionally, User B should be able to have options on next steps such as: 

• Post
• Deny with request for team member A to make certain changes and resubmit for approval
• Request approval from user C

[shubhs97]

Any updates here?

[SCone]

Agreed - this is a feature that a lot of other social platforms offer. As we use Hubspot for a lot of other things we wanted to keep everything in one platform so we moved off Sprout Social. Would really like to see social post approval become a feature for Hubspot to put it more inline with other social media management tools.

[bvanrooy]

This is such a basic feature for social posting.  Has it been implemented yet?

[AngelaIke]

We really need this! Does anyone even have a hack on how we could do this with a task or workflow?

[arlogilbert]

How is it possible to sell a CMS as "Enterprise" and not have even the most basic ability for a company to have some sort of approval process for blogs & emails.

[Prakhar]

In review since May 2020? This needs to be there for sure. Any team that has more than 1 person in the team will need to use this feature.!!

[CobbleStoneS]

This would be extremely helpful for our organization. The ability for our internal users to send social media post drafts for written approval to upper management would enhance processes.

[CobbleStoneS]

This would be extremely beneficial for having upper management approve social media posts drafted by internal users.

[HTB_Scott]

Definitely need this feature. I'm trying to impelement a contraolled publsihing environment for sales staff and this would be crucial for us to have! Honestly, surprised this isn't already in HubSpot.

[TashTag]

Would really like the opportunity to add approvers and set up an approvals process to the social module.

[RBurnett]

@jacquimalis @Daria @roisinkirby Any update on when we might see a social media approval process? We just recently switched from Sprout Social, which has a great customizable approval workflow system that would be extremely valuable for Hubspot to adopt or integrate with. 

[TashTag]

Actually desperate for this. Having to use content cal on top of HS is a real pain.

[KMack]

Right now we have clients who have access to the social media content calendar, but we do not use it for scheduling posts because it does not have a function for them to approve them or make comments/suggestions.

We could leave them as drafts and have them schedule the post if approved, but if there were any changes or edits they would like to have made there are no areas for those comments or notifications that we would receive. 

Essentially, if we had these capabilities we would no longer need a tool we use called Gain for this process, and everything would be housed within HubSpot.

[JSenette]

Yes please!! 

[Jnix284]

@KMack 

This is available for Enterprise, here is the idea from 2017 where it was delivered so you can review it, and here is the knowledge base article explaining the approval process.

I do think it would be valuable to include the comment feature (add comments to assets) for social media posts.

This idea is currently being reviewed to include notifications for the approval process.

There's another similar idea here from 2021 just with less detail.

With all of that said, I do agree that an approval process for social should at least be included at the Professional level and not exclusive to Enterprise.

If HubSpot doesn't want to develop a more robust social tool, then focusing on improving integrations with other social tools would be great - like allowing them to pull in posts directly to the calendar, leverage their approvals, etc.

[KMack]

@Jnix284 Thanks for the information! I agree, I think the comment portion is really the most valuable piece that we could use. Currently, we use Gain for approvals and comments and it has an automatic workflow option where once the approver signs off on it - it launches on the social media platform. Luckily, we can still report on it since HubSpot pulls in the information even when not posted within the CRM now. 

An integration would also be nice, but I don't think it would change my current workflow much unless it could show what is scheduled maybe? I know we want other teammates to know what is getting posted and when for better interaction and sharing - so actually that could also be helpful!