Apple Business Chat will be the future of business to consumer communication, many of hubspots competitors already have it available, you might as well get on the ball while its still early.
Salesforce has had a leg up on HubSpot on this since 2018. Becuase most of our sales come from IOS devices, we currently using Apple Business Chat that is support via our Shopify inbox....we'd much rather this be supported and reported on in HubSpot. Becuase it isn't and there doesn't seem to be anything in the works, our executive team is strongly considering making the switch to Salesforce - I'd much rather keep my service team in HubSpot. Please make this happen! Ha.
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