Right now, only forms on landing pages can be assigned to a HubSpot campaign. However, we have forms embedded on our website's pages that are campaign-specific and not HS landing pages.
Therefore, leads generated by a non-landing page form will not count towards the total number generated within a campaign.
Can you allow forms without landing pages to be associated with campaigns?
Before I share the great new about our forms feature, I wanted to introduce myself: My name is Jenny Mueller and I have joined the Product Management team at HubSpot just one month ago to help grow our focus and commitments to the Marketing Campaigns tool. You’ll be hearing more from me in the future as we continue to work on taking advantage of the opportunities in front of us in Campaigns and filling in the product gaps that you’ve all helped us prioritise
Now the good news: forms can now be associated to campaigns for all Marketing Hub Professional and Enterprise customers.
What is it?
HubSpot Forms can now be associated with Marketing Campaigns in HubSpot. Just like Landing Pages, CTAs and other marketing assets, it works exactly the same. This includes forms embedded on HubSpot pages, and forms embedded on external websites and content management systems (CMSes).
How does it work?
This feature works just like any other asset inside Campaigns, you can associate your forms with campaigns via:
The "Options" tab of the Forms editor
The "Actions" menu on the Forms Manage page
Or from the "Add Assets" flow inside a Marketing Campaign
This update supports the following types of forms:
Regular forms
Pop-up forms
Blog comment forms
Non-HubSpot forms
When you associate a form with a campaign, the form is also fully integrated into the rest of the campaigns tool. You'll be able to see the full impact on Influenced Contacts, Deals and Revenue (in Marketing Hub Enterprise). The forms will also contribute to all the reports in the new Attribution tab.
Additionally, Forms are fully supported on the Assets tab too, with support for Commenting out of the box. Any comments that have already been made on the form itself will appear here, and any comments left on the form here will be available on the form itself in the Forms Editor too.
Any comments, feedback and suggestions are welcome 😃
Hi @mark-franken! Happy to provide some context here. In this case it is not a gap in the Campaign<>Form association, but instead related to how the "New Contacts (First/Last Touch)" report works. There is information on how this number is caculated at this link but the quick overview is that this report is specifically associated to website traffic, not engagement on other marketing assets. It is reported when a contact first visits a web pages where:
the first page they visit has a URL containing utm_campaign parameters matching the HubSpot Campaign; or
the first page they visit is associated with the campaign;
Since external (non-HS) website pages cannot yet be associated with a HubSpot Campaign, the only time where traffic via an external page will count is if there is a matching utm_capaign query parameter during the visit.
An appropriate follow-up question is why does the New Contacts report only measure contacts via website traffic, this is a great question and one we're working on this year. Our goal is to make this report accurately reflect what we've found most customers have asked for which is a report describing "The number of new contacts generated as a result of engagement on assets in this campaign" (i.e. new contacts via any channel, not just website traffic). I don't have timelines on that work right now, we're working on broader reprorting upgrade to campaigns at the moment to make campaigns analytics data accessible in tools like Lists / Workflows / Lead Scoring / Custom Reports, and once that work is done we should have a better handle on next steps for upgrades to the "New Contacts (First/Last Touch)" report too.
Hi everyone. First off thank you for your patience here, I know I've been a little sparce on the replies here, we've been inching closer and closer on this feature and I was trying to ensure I had some good news to share when I provided the next post here, and I'm glad to say that is now the case.
We have officially opened up a beta for Form association with Marketing Campaigns today. This feautre is complete and we don't expect any issues, but we're going through the formal beta process to manage the rapid growth in usage we're expecting.
Getting to the important part, if you'd like to get access right away, you can submit your portal ID in this form and you'll get access within one business day: https://forms.gle/FSNaJXJsFFGNmN3N6
Sincerely thank you for sticking with us here, this feature required an almost complete rebuild of the entire Campaigns system and the team has been actively working on this feature for over a year and a half. The work that went into this feature has also paved the way for us to dramatically expand campaigns even further, we're already getting started on integrating in external website pages and the Marketing Events feature too.
Hi everyone, some news to share with you all here. Similar to my update just now on https://community.hubspot.com/t5/HubSpot-Ideas/Allow-external-pages-to-be-associated-with-a-Campaign/idi-p/34693 the good news here is that we're focused on a substantial upgrade to the campaigns infrastructure to make it possible for us to associate forms, and lead flow (pop up forms), any all other HubSpot assets with Campaigns. This work requires an almost total rearchitecture of the campaigns app, meaning I don't have a tangible timeline to share with you right now but I can confirm that this is our primary focus and is scheduled to be complete this year.
Appreciate all your feedback and upvotes here, looking forward to bringing this to reality for you all.
Additionally, I'd love to learn more about how you're currently using the Campaigns app and other places we could improve. If you have a little time I'd really appreciate if you could check out this survey and share your thoughts: https://www.research.net/r/campaignsfeedback052020
Greatly Needed...While using HS landing pages is the preferred method, it seems allowing specific forms to be added to campaigns would be simple and a no-brainer.
Definitely needed. This is another example of a basic functionality that is sorely missing -- like being able to upoad contacts and associate to a campaign. A first touch campaign conversion report should show all ways that people enter into HubSpot. This should include embedded forms and also Lead Flows.
I'm feeling like HubSpot is slowly existing product improvements for expanding its footprint into other areas like CRM and Service.
I strongly agree. We use lead flows to promote our campaigns and have seen a HUGE success with enrollment through the lead flows, but it's soooo hard to track.
Being able to attach them and report collectively would help justify our HubSpot costs to my board.
We really need lead flows to be able to attach to campaigns. This seems obvious as everything else connects to a campaign within HubSpot. PLEASE PLEASE PLEASE make this change!!!
We are stugling with that thing to associate contacts to campaigns. It is crucial to have option to assign forms on campaigns. Not all forms are on hubspot landing pages...
The discussion was opened year and a half ago, can someone say is there any progress on it at all?
Agree that this is an oversight and should be added. A colleague just suggested adding automated reply emails to those forms and assigning those emails (or their corresponding workflows) to that campaign. Not sure what kind of measurement you'd get.
Just to throw my name in here, I would really like to be able to use a form in campaigns. I manage real estate listings, which are shown in search results pages on Wordpress (not published within the Hubspot CMS as landing page). The Hubspot code is on the Wordpress search results pages, and I can scrape any forms there, or use Hubspot forms, but not tie them into the campaign to track activity for the property campaign.
Definitely need to add this. To be able to segment contacts/companies into various campaigns at any touch point is vital. Even just to have the option when creating a form for example that lets you allocate anyone who completes it to a particular campaign, without having to of had your website built in Hubspot would be very beneficial.
Most website contact pages are not created with HubSpot (if a company uses a different CMS, like Wordpress). So, the fact that we can't attach a contact form (the most often filled out form for a company) to a campaign is crazy. Especially because we use the "last touch campaign" property for contact filters, and can't include contacts who have converted on the contact form in these filters.
