Right now, only forms on landing pages can be assigned to a HubSpot campaign. However, we have forms embedded on our website's pages that are campaign-specific and not HS landing pages.
Therefore, leads generated by a non-landing page form will not count towards the total number generated within a campaign.
Can you allow forms without landing pages to be associated with campaigns?
Hi @mark-franken! Happy to provide some context here. In this case it is not a gap in the Campaign<>Form association, but instead related to how the "New Contacts (First/Last Touch)" report works. There is information on how this number is caculated at this link but the quick overview is that this report is specifically associated to website traffic, not engagement on other marketing assets. It is reported when a contact first visits a web pages where:
the first page they visit has a URL containing utm_campaign parameters matching the HubSpot Campaign; or
the first page they visit is associated with the campaign;
Since external (non-HS) website pages cannot yet be associated with a HubSpot Campaign, the only time where traffic via an external page will count is if there is a matching utm_capaign query parameter during the visit.
An appropriate follow-up question is why does the New Contacts report only measure contacts via website traffic, this is a great question and one we're working on this year. Our goal is to make this report accurately reflect what we've found most customers have asked for which is a report describing "The number of new contacts generated as a result of engagement on assets in this campaign" (i.e. new contacts via any channel, not just website traffic). I don't have timelines on that work right now, we're working on broader reprorting upgrade to campaigns at the moment to make campaigns analytics data accessible in tools like Lists / Workflows / Lead Scoring / Custom Reports, and once that work is done we should have a better handle on next steps for upgrades to the "New Contacts (First/Last Touch)" report too.
@Shay the new vs. influenced problem doesn't seem like an issue with how a report works, but something deeper in how you treat different sources. THIS is a core problem that people have been having with campaigns for several years! I just cannot understand why this is not a priority to fix. There's a handful of campaign-related issues in the community that all tie to this problem. Is there just a single developer working on this issue while the rest of the company is plowing into uncharted features and fucntions?
Before I share the great new about our forms feature, I wanted to introduce myself: My name is Jenny Mueller and I have joined the Product Management team at HubSpot just one month ago to help grow our focus and commitments to the Marketing Campaigns tool. You’ll be hearing more from me in the future as we continue to work on taking advantage of the opportunities in front of us in Campaigns and filling in the product gaps that you’ve all helped us prioritise
Now the good news: forms can now be associated to campaigns for all Marketing Hub Professional and Enterprise customers.
What is it?
HubSpot Forms can now be associated with Marketing Campaigns in HubSpot. Just like Landing Pages, CTAs and other marketing assets, it works exactly the same. This includes forms embedded on HubSpot pages, and forms embedded on external websites and content management systems (CMSes).
How does it work?
This feature works just like any other asset inside Campaigns, you can associate your forms with campaigns via:
The "Options" tab of the Forms editor
The "Actions" menu on the Forms Manage page
Or from the "Add Assets" flow inside a Marketing Campaign
This update supports the following types of forms:
Regular forms
Pop-up forms
Blog comment forms
Non-HubSpot forms
When you associate a form with a campaign, the form is also fully integrated into the rest of the campaigns tool. You'll be able to see the full impact on Influenced Contacts, Deals and Revenue (in Marketing Hub Enterprise). The forms will also contribute to all the reports in the new Attribution tab.
Additionally, Forms are fully supported on the Assets tab too, with support for Commenting out of the box. Any comments that have already been made on the form itself will appear here, and any comments left on the form here will be available on the form itself in the Forms Editor too.
Any comments, feedback and suggestions are welcome 😃
