Allow for pop-up forms to display the form immediately instead of after a click

Currently, there is no option to allow for the form to appear as the first thing the visitor sees on the pop-up. The visitor must first click on the pop-up and then the form appears. It seems more like a pop-up CTA not a pop-up form. One less step for the visitor would be for the form to just appear as the pop-up instead of a CTA first appearing and only when clicked will the form appear. When creating the 'pop-up form' you could have the option to have the form appear after the CTA or without a CTA. Thanks for your consideration! 

HubSpot updates
4 Replies
Regular Contributor



Agreed! Having the user click on a button to display the form just adds an extra step, and therefore friction, to completing and submitting the form.

New Member




Regular Contributor

I'd like to add some metrics to this conversation. We have just started using the pop-up modal, almost 2 weeks ago now. When we look at the metrics provided by HubSpot:


6% of callout views click to view the form

64% of form views submit


Now imagine what that form submission might be if there wasn't a call out and the form was immediately presented instead, reducing the extra step and friction of the callout.

New Contributor

Agreed! We also need this feature.