Allow for pop-up forms to display the form immediately instead of after a click

[llegault]

Currently, there is no option to allow for the form to appear as the first thing the visitor sees on the pop-up. The visitor must first click on the pop-up and then the form appears. It seems more like a pop-up CTA not a pop-up form. One less step for the visitor would be for the form to just appear as the pop-up instead of a CTA first appearing and only when clicked will the form appear. When creating the 'pop-up form' you could have the option to have the form appear after the CTA or without a CTA. Thanks for your consideration! 

[llegault]

Hi @BornaGrunbaum 

Great question. Yes, the good news is that we are updating the whole thing ie it's going to be a brand new tool with a lot more flexibility in terms of design and functionality. We are going to include in terms of analytics is views, clicks and click trhough rate. Is there anything else you would like to see in terms of analytics?

[llegault]

Hi all,

Just to quickly update everyone on where we are with this idea. The good news is that our new pop-up builder is nearly finished and we'll be releasing it into closed beta soon.
While the initial version will not include forms w're planning to add them shortly after realeasing the initial version. This will allow you to create pop-ups with a form on them without the initial step. I will be updating everyone on here when we're ready to release it into beta, 
Hope this helps but if you have any further questions feel free to DM me and I'm happy to help.
Thanks,

Dom

[llegault]

Hi folks,

I’m Dom, the PM for HubSpot’s CTAs tool.

Thank you all for taking the time to submit, upvote, and comment on this Idea. I'm happy to report that this Idea is now ‘In Planning’ - this means that our engineers are actively building this feature. 

There’s some more good news - we’re actually building a brand new tool (name TBC) that will enable you to build all kinds of pop-ups (not just pop-up forms) and CTAs giving you you a lot more flexibility in terms of how these pop-ups look like, what modules you can add to them and how they get triggered. 

The product development process is always filled with unexpected bumps and hurdles, so I can't give a timeline, but I am confident in saying we'll deliver this feature as soon as possible.

All updates will be relayed on this thread, so stay tuned!

Best,

Dom

[llegault]

Hi @GStewart many thanks for this, suuuper helpful. I sent you a DM to arrange a quick follow up call too!

[llegault]

Hi Community,

I'm Dom and I’m a Product Manager at HubSpot. We're actively exploring this idea at the moment. I’d be really interested in hearing more about your use cases for this feature and generally finding out how folks are currently using CTAs, what’s working and what’s not working. Please DM me if you’re interested in sharing your feedback and jumping on a quick 30 min call with myself and the team.

Best,

Dom

[ridingforlife]

+1

Agreed! Having the user click on a button to display the form just adds an extra step, and therefore friction, to completing and submitting the form.

[andreantunes]

+1

Agreed!

[ridingforlife]

I'd like to add some metrics to this conversation. We have just started using the pop-up modal, almost 2 weeks ago now. When we look at the metrics provided by HubSpot:

6% of callout views click to view the form

64% of form views submit

Now imagine what that form submission might be if there wasn't a call out and the form was immediately presented instead, reducing the extra step and friction of the callout.

[alexandran]

Agreed! We also need this feature. 

[justin-aeolidia]

This is so crucial. Every extra click is a potential bounce, and even the most basic systems like Convertkit and Privy are letting people do this. Beyond that, customizing styles and fonts for pop ups is super limited. This is far and away the most disappointing find since I transferred to Hubspot. 

[elituchy]

This is such an easy fix and would greatly improve conversion rates. Please add ASAP.

[cmdiaz]

It would also be nice to have the option to omit the Thank you at the end. Having the option to bypass the Callout and Thank you would likely help with customers submitting info to the form.  

[TMM]

I 100% agree with this. If a user is already clicking a button on a page to sign up for something, why are we required to ask them to click again? It doesn't make sense. 

[user999]

Need this feature! Is this planned at all? This seems like a hygiene thing that Hubspot should have.

[user999]

This seems like a hygiene feature that HubSpot should have. Is this planned at all?

[cjohnston]

This NEEDS to be implemented! Too many steps for a user to sign-up for a newsletter etc!

[JolitaHarba]

I was trying to create a pop-up which would encourage a website visitor to download our whitepaper. I was amazed that to do that a person needs to click 3 buttons!!! This is totally crazy. First, on the pop-up, then to submit an email, and finally - to download the file. This is an uneasy journey. 

It's a must to allow pop-up forms which would ask a website visitor for his/her email address, and once a person enters it, he should be able to download the file or maybe it would even make sense to initiate the download automatically. 

[JRTV]

+1

Updating this would result in much better form conversion.

[jolo1205]

Really need this feature

[VarunKancherla]

+1 to this feature

[cedricpotvin]

This feature is a must!

[ColleenL]

For a lead generation tool, having an additional step or click is counterintuitive to the purpose of a popup.

HubSpot, oh great one, please hear us!

[MManzano]

+1   Seems like a no-brainer

[nora_b]

Agreed this is really unexpected behavior for a site popup. People expect to see the form field right away.

[MBongberg]

odd that this doesn't exist and there isn't an obvious workaround.