Allow external pages to be associated with a Campaign
We use WordPress for our main site and we'd like to be able to associate WordPress pages to Campaigns. At the moment, we can only associate Blog or Landing pages hosted on Hubspot.
It seems strange that while we use the Hubspot tracking code, and we can add and monitor CTAs and CTA clicks on these pages, we cannot add them to a Campaign.
I'm very excited to announce that this feature is now in public beta. You can find all relevant information here and click 'join beta' (as a Marketing Hub Professional or Marketing Hub Enterprise user) to test it out. We are looking forward to your feedback. Best,
Thanks for your patience whilst we look into this. As the team continues to work on the feature, we are interested in understanding expected behaviours when associating external (website) pages with a Campaign in HubSpot. If you want to help shape this feature and sign up to be part of the beta (once live), please fill in this 1-minute survey.
Hi all, I wanted to share an update with you regarding the plan to introduce this feature. First off I can say that it's absolutely something we're aiming to bring to you, the caveat here is that the current campaigns app is not flexible enough to support reporting on this data which is what has meant to date this has never been possible even though it seems straightforward.
The good news here is that we have a team focused on removing these roadblocks so that we can enable reporting on external pages, along with far more native HubSpot assets and beyond. This work requires an almost total rearchitecture of the campaigns app, meaning I don't have a meaningful timeline to share with you right now but rest assured it is our primary focus.
In the meantime I'd love to learn more about how you're currently using the Campaigns app and other places we could improve. If you have a little time I'd really appreciate if you could check out this survey and share your thoughts: https://www.research.net/r/campaignsfeedback052020
As I have more news specifically related to associating external pages with campaigns I'll be sure to share here.
Migrated from HubSpot Ideas with 538 Votes. Right now, the only way to track a post as part of an inbound campaign is to use the COS. But what about those of us who use WordPress? Please update the WP plugin to allow me to track posts as part of the campaign. Thanks!
Agree. Our workaround is to use HubSpot forms and insert HubSpot tracking code into our external pages. From there we create active lists that we then add as assets to the campaign in HubSpot.
@CFowlkes sorry if this is covered elsewhere, but if people visit the same page via different channels (eg, one clicks in a link in an email, another follows a link from a social ad, etc), each of which is part of a different campaign, does your workflow put them on different lists based on the campaign of what led them to the page? Not sure how to accomplish that... Or do you just count every visit to the page as part of a single campaign?
@nateangell, if you create different tracking URLs for your webpage, you can see those different Channels (Source). Go Reports > Analytics Tools > Tracking URLs (then add those tracking URLs to the campaign - and it'll show you what you want). Read more here: https://knowledge.hubspot.com/settings/how-do-i-create-a-tracking-url
@ToriColebourne Thanks! But erg, I was hoping that wasn't the answer. Given that using HS to send emails and social already makes links trackable and associates them with campaigns I was hoping not to have to make manual tracking links ALSO to use this workaround.
@nateangell Ooo, I assumed you were using external platforms. Can't you just add your emails and social posts as assets to the campaign then? My bet is that you need unique links set up. But, sorry not sure as we use a different email platform etc. Hopefully someone helps you 🙂
@ToriColebourne Sorry not to be more clear — maybe I'm confusing myself. We use HS for emails and social posts so of course we associate those with campaigns and I guess visits to non-HS pages via links in those emails/social posts do already show up in HS campaign reporting.
Returning to the original topic of this whole thread, I guess what's missing is the ability to associate a specific non-HS webpage with a campaign directly, so that all data for that page becomes part of campaign reports, not JUST visits generated from HS channels like emails/social posts related to campaigns that do have trackable links.
Hoping I've clarified it for myself at least if not others 😉
Any update on the May 22, 2020 status posted by @Shay ? Having this capability to link external pages with HubSpot campaigns would tremendously benefit our marketing team.
We're looking at Marketo and other solutions at this point. HubSpot has been promising to fix deficiencies in the Campaigns tool since 2019 and it never happens. Our renewal is in Feb. and I'm just fed up at this point. The company is only interested in expanding into new categories and is ignoring base marketing functionality others have had for several years. I'm done.
This feature would be huge and so very simple for Hubspot to do. We've been messing around with a Zapier Wordpress, Hubspot connection and found a way to bring in some data...not all. I suggest you all try Zapier for now.
Adding my vote to this - we are missing out ona lot of follow-through with campaign data. Please, please, please allow Wordpress pages and other external pages to be included in campaigns. Each campaign release we perform for our clients typically include a social media posts, landing pages with forms, pillar page support pages, marketing emails and advertising campaigns.
Wee need page data here, and many of our client sites have custom functionality, API integrations and structures they are not interested in moving over to HubSpot CMS.
This is also needed to track/associate dynamic pages created via HubDB to a campaign, which is currently not possible. I don't know if that's been mentioned but it is a serious flaw in the dynamic page system.
