1. Who: This is for our marketing team
2. What is the goal: Accurately track "First Conversion" for contacts that are acquired from a Zoom webinar registration (submit the form on a Zoom registration page, not a HubSpot form)
3. What value will this add: We count Zoom registrations as conversions, so enhancing the integration with Zoom to allow for the webinar title to populate the "First Conversion" property will give us more accurate "First Conversion" reporting.
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