Allow Personalization Tokens to be Used as URLS in CTAs
It looks like adding a personalization token to a CTA URL is not currently possible in HubSpot, as the token will become URL-encoded when the CTA is created in the CTA tool, instead of populating with a contact's information (unlike a regular link that's created directly in the email editor).
This is an absolute must. How can a market leading system that combines a CRM and ESP not include personalisation in a CTA?! It's simply ludicrous not to deliver this natively, and for it to have been a known issue for nearly 7 years with hundreds of upvotes against the request as well, is mind blowing.
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