Allow A/B Test Email to be Sent via Smart timezone

Currently, when you create an email with an A/B test, you are unable to to send it via "Smart" sending, i.e. to each recipient according to their time zone.


It makes sense that the period when the test is being run is a challenge for smart sending. But what about after the test winner has been chosen?


Our suggestion:


After the A/B test winner has been determined, to be able to send the remaining emails via smart send, in each recipient's relevant timezone.

9 Replies
New Contributor

Good idea. I support this feature request. Hope it gets implemented.

New Contributor

Would love to see this feature implemented, as I was disappointed when I went to schedule a smart send with an A/B test of our newsletter. 

New Contributor

Would love to see this feature implemented as well!

New Contributor

Would love to see this feature implemented as well.

New Contributor

Would love to see this implemented as well.

New Contributor

This feature would definitely make sending emails to a global network of customers much easier. Hope to use it soon!

HubSpot Product Team
HubSpot Product Team
updated to: Not Currently Planned

Thanks for your comments on the idea. This isn't planned for development in the next quarter. For transparency and clarity, I'm updating this issue to 'Not currently planned' for the time being. We are investing in bolstering our email testing capabilities starting here. If you are willing to jump on a call to talk more about this functionality, and your specific use cases send me a direct message. I would love to chat more.


We will re-evaluate in the future and we will update this idea if anything changes. Please feel free to upvote and continue to leave feedback on this thread.


Just replying here to get updates.

Occasional Contributor

I was very disappointed to see that an important feature was unavailable when I switched to A/B. 


A/B is one of the best tools every marketer uses. If anything, I'd expect more features within an A/B, not fewer.