Iwould love to see the goal setting expand to marketing metrics too. We set goals for our impressions, website traffic, and MQLs. Currently I have to keep track of our progress throughout the year in an excel. Would be so much nicer to do this on a dasboard. Would need to be able to make goals for these items and also would need to be abel to customize the traffic / AD reports.
Here is a sample of the charts I create in my excel that I would want to have in the dashboard:
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