HubSpot Ideas

HolliW00d

Adding social posts to HS campaigns

We the marketing team would love to have the ability to add social posts to HubSpot campaigns, which were not published in HubSpot but on the platform (Facebook, Insta, LinkedIn). It was already possible once. 

 

As we mostly combine a lot of channels and our Social Manager mostly uses his cell phone for preparing and releasing posts we would have a 360 degree view which channel works best for every topic.

 

HolliW00d_0-1633457423008.png

 

 

HubSpot Updates
Being Reviewed
December 08, 2023 02:29 AM

Hi everyone,

 

The Social and Campaigns product teams at HubSpot have reviewed this feature request over the last months and had started to build this functionality. Unfortunately, during this process we came across technical challenges that we aim to address first. As a consequence, the status of this request is now: 'blocked/ on hold'. 

We are aware this feature is providing a lot of value and will ensure to keep you informed once a new beta date is available. 

 

With best regards,

Jenny 

In Planning
October 02, 2023 01:13 AM

Hi everyone, 

 

Thank you for all your comments. 

The feature is currenltly being built and will be available in 'beta' in the upcoming weeks. 

Once available in beta, I will inform you accordingly. 

 

With best regards,

Jenny Mueller 

In Planning
May 04, 2023 04:09 AM

Being Reviewed
March 17, 2023 04:22 AM

Hi everyone, 

 

My name is Jenny Mueller and I'm the Product Manager of Campaigns at HubSpot. 

Our teams are currently reviewing your request. As we are working on the association with many new asset types, we will consider external social assets too - however, we cannot provide any launch dates yet. 

 

We will keep you posted with further updates closer to the implementation date of this feature.

 

With best regards,

Jenny Mueller 

34 Replies
MiceleUlbricht
Member

What happened to that functionality? When this was still possible, I always added all posts to their respective campaign. Now I don't use the campaign aspect of Hubspot anymore at all. 😕 

kendrakeenan
Member

The last social post that I could post through an external source AND assign to a Hubspot campaign was on September 21, 2021. Since then, I have not been able to associate a campaign if posted through an external source. This feature is very important when posting on LinkedIn as Hubspot does NOT allow tagging of users, so I must do it through the platform. Also, it is much easier to share a LinkedIn post directly from the platform, and then retroactively add to a Hubspot campaign. PLEASE please please bring back this feature and allow external sources to be added to campaigns! Otherwise, this completely diminishes the need to use Hubspot Social.

BArchibald
Member

I would also very much like to be able to do this. 

I work for a global company so a lot of the posts that I put on our social channels are to a segmented audience (language/location). Currently Hubspot does not have the functionality to do this, so I have to schedule my posts in other platforms. However frequently these posts are part of a wider campaign and so I would like them to be attributed to their campaign on Hubspot. The posts do pull through to Hubspot once they are live, so I can see them in reporting, I am just not able to add them to a campaign. 

TeriTheTerrible
Participant

I would like to be able to do this as well as I cannot schedule carosel posts, reels (the fact that I have to remain a biz account if I want to schedule in there is awful. You can't access sounds that way other than the canned library), or do a push to publish function in Hubspot. Has anyone written anything in zapier to attach a campaign after the fact?

MktSpecialist
Member

I'd also love to be able to do this, it's really crucial!!!

mikr
Contributor

For us it is crucial to have that feature.

Rpetersen
Participant

This is such an important feature we NEED to have back. Until HubSpot's social media scheduler is up to par with the other platforms like Hootsuite, our team can't even use it so now since we can't add posts to Campaigns anymore that's not a useful tool either...  very frustrating 😞 Please please fix this. 

RTattar
Member

This feature is crucial for campaign tracking! We schedule twitter threads through an external platform, as HS also does not provide these capabilties, and are not able to attribute their performance to campaigns

TCanning
Member

This is especially crucial now, since we aren't able to schedule Instagram reels or stories through HubSpot. Any information on this?

EBuist
Member

I've started using Hupsot less and less because I can't publish reels or do many native tasks in it. At the very least I need to be able to associate externally posted content to a campaign, should be fairly straightforward to link those...

JennyMueller
HubSpot Product Team

Hi everyone, 

 

My name is Jenny Mueller and I'm the Product Manager of Campaigns at HubSpot. 

Our teams are currently reviewing your request. As we are working on the association with many new asset types, we will consider external social assets too - however, we cannot provide any launch dates yet. 

 

We will keep you posted with further updates closer to the implementation date of this feature.

 

With best regards,

Jenny Mueller 

SPYNR_Trey
Member | Partner

I also agree that assignment of non-Hubspot posts (native platform or 3rd party scheduled) is crucial for a complete 360 view of those social efforts tied back to a particular campaign. Until Hubspot keeps up with the rest of the tools in the ecosystem to allow for modern social management, this is critical for better marketing management. 

Google Business Profile has still yet to be added to the list of platform types you can connect among others. Something that has been standard for a few years now. While the concept of using Hubspot as an all in one tools seems nice, the reality is that most teams will need use another tool just to keep up with the times of latest features. As more platforms prefer native-platform first mentality, I'm hopeful that Hubspot can prioritize this feature. You are already pulling in the channel feeds, just go the extra mile to attach it at a basic level to a campaign.

Please advise when we can expect to see an update here...thanks Hubspot team! 🙂

JennyMueller
HubSpot Product Team
 
KSellick
Member

Agree this is essential! What is the update on launching this feature? 

MGrant50
Member

This is essential for our team as well! Looking forward to an update on this. 

NDickens
Member

This is essential for us too! Frustrating becasue we can see the social posts in the 'social' tab, so having them appear in the 'campaign' tab too seems like it should be straightforward?

MSchaupp5
Member

This really is a must to make the social and campaign review feature at all useful. As many others have said, the social tool for LinkedIn publishing through HubSpot has many limitations: you can't post many of the options available through LinkedIn, such as documents, and for some strange and annoying reason you can’t tag people. Consequently, many posts must be made through LinkedIn itself and so being unable to retrospectively assign a campaign makes the campaign aspect of HubSpot almost pointless. 

Esselbee318
Participant

I would love and need that feature. So happy you're working on it!

ViolaE
Member

Same here! Would be great to have this option 

michbluesky
Member | Elite Partner

Since we also have clients scheduling posts directly, we can't monitor Total Campaign Impact which means the Campaign function in HubSpot is of limited use without the ability to add an already posted Post to a campaign. Limited use means we start looking at other platforms.