HubSpot Ideas

ADielman

Add users/sessions and session-to-contact rate to Reports

Hi there!

 

This idea came from discussion with my colleagues & the HubSpot support team. Essentially, in order to shore up our top-funnel strategy and monitor our success, we'd like to be able to see directly in Reports/Datasets:

 

  • How many sessions are happening on our site? How many unique visitors are coming to it?
  • How many of those unique users are becoming contacts? What's our Session-to-Contact rate?

Currently, these metrics can be found in the Traffic Analytics analytics tool and in pre-built report templates. However, for some reason, they're not accessible on their own in custom reports.

 

Effectively, I'd love to see the ability to make Traffic Analytics-based custom reports.